NAICS 516110 - Radio Broadcasting Stations

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What is NAICS 516110

NAICS code 516110 covers establishments primarily engaged in broadcasting aural programs by radio to the public. This includes the operation of radio broadcasting studios and facilities responsible for the programming and transmission of content to listeners. Programming may originate from the station’s own studio, affiliated networks, or external sources. Businesses in this sector include commercial AM/FM radio stations, public radio broadcasters, and community radio outlets. Government agencies contract these services to disseminate public information, emergency communications, educational content, and cultural programming to diverse audiences nationwide. Radio remains a vital medium for outreach due to its wide accessibility and real-time broadcast capabilities.

Industry Classification for NAICS 516110

This industry comprises establishments primarily engaged in broadcasting aural programs by radio to the public. These establishments operate radio broadcasting studios and facilities for the programming and transmission of programs to the public. Programming may originate in their own studio, from an affiliated network, or from external sources.

Breakdown for NAICS 516110

  • Covers establishments primarily engaged in radio aural program broadcasting to the public.
  • Includes operation of studios and transmission facilities for content dissemination.
  • Programming sources may be internal, network-affiliated, or external.
  • Subject to SBA size standards typically based on revenue thresholds.
  • Supports both commercial and public/nonprofit radio entities.

Included Activities for NAICS 516110

  • Operating AM and FM radio broadcasting stations.
  • Producing and transmitting aural radio programs.
  • Leasing airtime for government public service announcements.
  • Providing emergency broadcast services and alerts.
  • Developing and distributing educational and cultural programming.
  • Maintaining and operating broadcast transmission equipment.
  • Collaborating with network affiliates for program content.
  • Managing live and recorded program scheduling and delivery.

Business Types for NAICS 516110

  • Commercial AM/FM radio stations
  • Public radio broadcasters
  • Community radio stations
  • Nonprofit educational radio entities
  • Radio network affiliates

Subcategories for NAICS 516110

  • Advertising sales offices of independent and public radio broadcast stations
  • AM radio stations
  • Broadcasting stations (except exclusively on Internet), radio
  • Broadcasting studio, radio station
  • FM radio stations
  • Music program distribution, broadcasting stations (except exclusively on Internet), radio
  • Piped-in music services, radio transmitted
  • Radio broadcasting (except exclusively on Internet) stations (e.g., AM, FM, shortwave)
  • Radio stations (except exclusively on Internet)
  • Rebroadcast radio stations (except exclusively on Internet)

Government Buyers for NAICS 516110

Federal, state, and local government agencies frequently purchase radio broadcasting services to support public awareness campaigns, emergency alert systems, and community engagement initiatives. Agencies such as the Federal Emergency Management Agency (FEMA), Department of Health and Human Services (HHS), and state public safety offices utilize radio broadcasts to quickly disseminate critical information during emergencies. Additionally, public broadcasting entities and educational institutions may contract for content development and transmission to fulfill mandates for public service programming and cultural enrichment.

Contract Types & Procurement for NAICS 516110

Contracts in this sector commonly include firm-fixed-price and cost-reimbursement agreements for programming production, airtime leasing, and broadcast infrastructure services. Solicitations may be awarded via competitive procedures, including Requests for Proposals (RFPs) and Invitations for Bid (IFBs). Contract values vary widely, ranging from small local station contracts under $100,000 to large network broadcast agreements reaching several million dollars, depending on the scope and duration of services. Blanket purchase agreements (BPAs) and indefinite delivery/indefinite quantity (IDIQ) contracts are also utilized to provide flexible access to broadcast services.

Details for NAICS 516110

Explore the hierarchy and related codes for this industry

NAICS Code Industry Title
516120 Television Broadcasting Stations
NAICS Code Industry Title
512 Motion Picture and Sound Recording Industries
5121 Motion Picture and Video Industries
51211 Motion Picture and Video Production
512110 Motion Picture and Video Production
51212 Motion Picture and Video Distribution
512120 Motion Picture and Video Distribution
51213 Motion Picture and Video Exhibition
512131 Motion Picture Theaters (except Drive-Ins)
512132 Drive-In Motion Picture Theaters
51219 Postproduction Services and Other Motion Picture and Video Industries
512191 Teleproduction and Other Postproduction Services
512199 Other Motion Picture and Video Industries
5122 Sound Recording Industries
51223 Music Publishers
512230 Music Publishers
51224 Sound Recording Studios
512240 Sound Recording Studios
51225 Record Production and Distribution
512250 Record Production and Distribution
51229 Other Sound Recording Industries
512290 Other Sound Recording Industries
513 Publishing Industries
5131 Newspaper, Periodical, Book, and Directory Publishers
51311 Newspaper Publishers
513110 Newspaper Publishers
51312 Periodical Publishers
513120 Periodical Publishers
51313 Book Publishers
513130 Book Publishers
51314 Directory and Mailing List Publishers
513140 Directory and Mailing List Publishers
51319 Other Publishers
513191 Greeting Card Publishers
513199 All Other Publishers
5132 Software Publishers
51321 Software Publishers
513210 Software Publishers
516 Broadcasting and Content Providers
5161 Radio and Television Broadcasting Stations
51611 Radio Broadcasting Stations
516110 Current Radio Broadcasting Stations
51612 Television Broadcasting Stations
516120 Television Broadcasting Stations
5162 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
51621 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
517 Telecommunications
5171 Wired and Wireless Telecommunications (except Satellite)
51711 Wired and Wireless Telecommunications Carriers (except Satellite)
517111 Wired Telecommunications Carriers
517112 Wireless Telecommunications Carriers (except Satellite)
51712 Telecommunications Resellers and Agents for Wireless Telecommunication Services
517121 Telecommunications Resellers
517122 Agents for Wireless Telecommunications Services
5174 Satellite Telecommunications
51741 Satellite Telecommunications
517410 Satellite Telecommunications
5178 All Other Telecommunications
51781 All Other Telecommunications
517810 All Other Telecommunications
518 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
5182 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
51821 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
519 Web Search Portals, Libraries, Archives, and Other Information Services
5192 Web Search Portals, Libraries, Archives, and Other Information Services
51921 Libraries and Archives
519210 Libraries and Archives
51929 Web Search Portals and All Other Information Services
519290 Web Search Portals and All Other Information Services

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