NAICS 512120 - Motion Picture and Video Distribution

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What is NAICS 512120

NAICS code 512120 pertains to Motion Picture and Video Distribution, encompassing establishments primarily engaged in acquiring distribution rights and delivering film and video content to various outlets. This sector includes companies that manage the distribution of motion pictures and videos to theaters, television networks, streaming platforms, and other media broadcasters. Businesses operating in this domain play a crucial role in ensuring that audiovisual content reaches intended audiences through diverse channels. Government agencies contract for these services to facilitate educational, cultural, and informational programming, as well as to support public media distribution and archival initiatives. The strategic distribution of motion picture and video content aids government efforts in outreach, public awareness, and multimedia communication campaigns.

Industry Classification for NAICS 512120

This industry comprises establishments primarily engaged in acquiring distribution rights and distributing film and video productions to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors.

Breakdown for NAICS 512120

  • Focuses on acquiring rights and distributing motion picture and video content.
  • Targets diverse outlets including theaters, TV networks, and streaming platforms.
  • Includes licensing and distribution of audiovisual materials to public and private entities.
  • Supports government needs for educational, cultural, and informational content dissemination.
  • Small to large contracts depending on distribution scope and media channels.

Included Activities for NAICS 512120

  • Negotiating and acquiring film and video distribution rights.
  • Coordinating delivery of content to theaters, broadcasters, and streaming services.
  • Managing licensing agreements for motion picture and video content.
  • Providing digital and physical media distribution services.
  • Supporting multimedia outreach campaigns for government agencies.
  • Monitoring and reporting distribution metrics and audience reach.
  • Facilitating compliance with copyright and distribution regulations.
  • Collaborating with content producers and media outlets to optimize distribution.

Business Types for NAICS 512120

  • Film and video distribution companies
  • Media licensing agencies
  • Broadcast and streaming service providers
  • Public media and cultural organizations
  • Multimedia content delivery firms

Subcategories for NAICS 512120

  • Animated cartoon distribution
  • Film distribution agencies
  • Film distribution, motion picture and video
  • Film libraries, commercial distribution
  • Motion picture distribution exclusive of production
  • Motion picture film distributors
  • Motion picture film libraries, commercial distribution
  • Tape distribution for television
  • Television show syndicators

Government Buyers for NAICS 512120

Government agencies such as the Department of Defense, the Department of Education, public broadcasting organizations, and cultural institutions typically procure motion picture and video distribution services. These agencies require distribution channels to disseminate training videos, educational content, public service announcements, and informational programming to a broad audience. Additionally, federal and state agencies may use these services to support media archives, public outreach campaigns, and specialized broadcasting needs. The ability to distribute content effectively across multiple platforms is essential for government missions that depend on widespread communication and multimedia engagement.

Contract Types & Procurement for NAICS 512120

Contracts in this NAICS sector often include fixed-price agreements for content distribution services, licensing arrangements for media rights, and task orders under broader media or communications contracts. Procurement methods commonly involve competitive bidding, requests for proposals (RFPs), and simplified acquisitions for smaller contracts. Contract values can range widely depending on the scope of distribution, with smaller contracts focusing on localized or limited releases and larger contracts covering national or multi-platform distribution campaigns. Government agencies may also engage in cooperative agreements with public broadcasters and cultural organizations to facilitate content dissemination.

Details for NAICS 512120

Explore the hierarchy and related codes for this industry

NAICS Code Industry Title
512 Motion Picture and Sound Recording Industries
5121 Motion Picture and Video Industries
51211 Motion Picture and Video Production
512110 Motion Picture and Video Production
51212 Motion Picture and Video Distribution
512120 Current Motion Picture and Video Distribution
51213 Motion Picture and Video Exhibition
512131 Motion Picture Theaters (except Drive-Ins)
512132 Drive-In Motion Picture Theaters
51219 Postproduction Services and Other Motion Picture and Video Industries
512191 Teleproduction and Other Postproduction Services
512199 Other Motion Picture and Video Industries
5122 Sound Recording Industries
51223 Music Publishers
512230 Music Publishers
51224 Sound Recording Studios
512240 Sound Recording Studios
51225 Record Production and Distribution
512250 Record Production and Distribution
51229 Other Sound Recording Industries
512290 Other Sound Recording Industries
513 Publishing Industries
5131 Newspaper, Periodical, Book, and Directory Publishers
51311 Newspaper Publishers
513110 Newspaper Publishers
51312 Periodical Publishers
513120 Periodical Publishers
51313 Book Publishers
513130 Book Publishers
51314 Directory and Mailing List Publishers
513140 Directory and Mailing List Publishers
51319 Other Publishers
513191 Greeting Card Publishers
513199 All Other Publishers
5132 Software Publishers
51321 Software Publishers
513210 Software Publishers
516 Broadcasting and Content Providers
5161 Radio and Television Broadcasting Stations
51611 Radio Broadcasting Stations
516110 Radio Broadcasting Stations
51612 Television Broadcasting Stations
516120 Television Broadcasting Stations
5162 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
51621 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
517 Telecommunications
5171 Wired and Wireless Telecommunications (except Satellite)
51711 Wired and Wireless Telecommunications Carriers (except Satellite)
517111 Wired Telecommunications Carriers
517112 Wireless Telecommunications Carriers (except Satellite)
51712 Telecommunications Resellers and Agents for Wireless Telecommunication Services
517121 Telecommunications Resellers
517122 Agents for Wireless Telecommunications Services
5174 Satellite Telecommunications
51741 Satellite Telecommunications
517410 Satellite Telecommunications
5178 All Other Telecommunications
51781 All Other Telecommunications
517810 All Other Telecommunications
518 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
5182 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
51821 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
519 Web Search Portals, Libraries, Archives, and Other Information Services
5192 Web Search Portals, Libraries, Archives, and Other Information Services
51921 Libraries and Archives
519210 Libraries and Archives
51929 Web Search Portals and All Other Information Services
519290 Web Search Portals and All Other Information Services

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