NAICS 51211 - Motion Picture and Video Production
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Related NAICS Codes for NAICS 51211
Click on any NAICS code to explore that specific industry within NAICS 51211
| NAICS Code | Industry Title |
|---|---|
| 512110 | Motion Picture and Video Production |
What is NAICS 51211
NAICS code 51211 encompasses Motion Picture and Video Production, focusing on businesses engaged in producing, distributing, and creating motion pictures, videos, television programs, and related content. Companies in this sector range from small independent studios to large production houses, offering services such as scriptwriting, filming, editing, and post-production. This industry plays a pivotal role in storytelling, entertainment, education, and communication through visual media. Government agencies contract these services to produce training videos, public service announcements, documentaries, and promotional materials that effectively communicate mission-critical information to diverse audiences. These productions often require creative expertise combined with technical proficiency in video and audio technologies.
Breakdown for NAICS 51211
- Encompasses production of motion pictures, television programs, and videos.
- Includes activities such as filming, editing, and post-production services.
- Covers creation of content for entertainment, education, and government communication.
- Typical business sizes range from small studios to large production companies.
- Applies to both traditional film and emerging digital video formats.
Included Activities for NAICS 51211
- Scriptwriting and storyboarding for video content.
- On-location and studio filming of motion pictures and videos.
- Video editing and post-production including special effects.
- Producing training and instructional videos for government use.
- Creating public service announcements and promotional videos.
- Developing documentaries and educational video programs.
- Managing production logistics, equipment, and crews.
- Distributing completed video content across multiple platforms.
Business Types for NAICS 51211
- Independent film and video production studios.
- Full-service multimedia production companies.
- Post-production and editing service providers.
- Broadcast and digital media content creators.
- Specialized training video production firms.
- Government communication and public affairs contractors.
Government Buyers for NAICS 51211
Government agencies such as the Department of Defense, Department of Health and Human Services, Department of Education, and various federal, state, and local public affairs offices frequently procure motion picture and video production services. They require these services to create instructional and training videos, informational campaigns, emergency preparedness materials, and public outreach content. These agencies depend on professional production companies to deliver high-quality, engaging, and accurate video content that supports policy implementation, public education, and internal communication objectives. The visual impact and storytelling capabilities of video production are critical for enhancing understanding and compliance among target audiences.
Contract Types & Procurement for NAICS 51211
Contracts for NAICS 51211 services typically include firm-fixed-price, cost-plus-fixed-fee, and indefinite-delivery indefinite-quantity (IDIQ) contracts. Procurement methods often involve competitive bidding, Requests for Proposals (RFPs), and simplified acquisition procedures for smaller projects. Contract values vary widely depending on project scope, ranging from tens of thousands of dollars for short public service announcements to multi-million-dollar contracts for comprehensive video campaigns or documentary series. Government agencies may also award task orders under broader communication services contracts, making subcontracting opportunities common in this sector.
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