NAICS 51612 - Television Broadcasting Stations
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Related NAICS Codes for NAICS 51612
Click on any NAICS code to explore that specific industry within NAICS 51612
| NAICS Code | Industry Title |
|---|---|
| 516120 | Television Broadcasting Stations |
What is NAICS 51612
NAICS code 51612 encompasses Television Broadcasting Stations, which are businesses primarily engaged in broadcasting visual content to the public via television signals. These stations produce and transmit programming that includes news, entertainment, educational content, and public service announcements. This sector includes both commercial and public television broadcasters, delivering content over traditional broadcast frequencies, cable, or satellite platforms. Businesses operating in this sector range from local affiliates to national networks, all providing vital communication channels to diverse audiences. Government agencies contract with television broadcasting stations to disseminate information rapidly, promote public awareness campaigns, and support emergency communications infrastructure.
Breakdown for NAICS 51612
- Includes commercial and public television broadcasting stations transmitting programming over airwaves or cable.
- Covers production, transmission, and distribution of TV content including news, entertainment, and educational material.
- Applies to local, regional, and national broadcast entities serving diverse audience demographics.
- Subject to Federal Communications Commission (FCC) regulations and broadcast licensing requirements.
- Small business size standards typically defined by revenue thresholds relevant to broadcasting operations.
Included Activities for NAICS 51612
- Producing and airing television programs including news, sports, and entertainment.
- Purchasing and selling advertising and public service airtime for government campaigns.
- Operating transmission facilities and maintaining broadcast signal quality.
- Developing and distributing emergency alert system (EAS) messages.
- Collaborating with government agencies to create educational and informational content.
- Monitoring audience metrics and compliance with FCC broadcasting standards.
- Managing affiliate relations and network programming schedules.
- Implementing digital broadcasting technologies and hybrid content delivery platforms.
Business Types for NAICS 51612
- Commercial television broadcasting companies
- Public and community television stations
- Network-affiliated local TV stations
- Government-owned or operated broadcast entities
- Broadcast content production companies
Government Buyers for NAICS 51612
Federal, state, and local government agencies regularly purchase television broadcasting services to reach broad audiences for public information campaigns, emergency alerts, and educational programming. Agencies such as the Federal Emergency Management Agency (FEMA), Department of Health and Human Services (HHS), and various state public health departments contract these services to ensure timely dissemination of critical information. Additionally, government communication offices utilize television broadcasting for public diplomacy and outreach efforts. These contracts enable governments to effectively communicate with citizens through trusted, widely accessible channels.
Contract Types & Procurement for NAICS 51612
Contracts in this sector typically include fixed-price agreements for airtime purchases, production and distribution of public service announcements, and cooperative agreements for content development. Procurement methods often involve Requests for Proposals (RFPs) or Invitations for Bid (IFBs), depending on project complexity. Contract values vary widely based on market size, audience reach, and campaign scope, ranging from small local station contracts valued in the tens of thousands to multimillion-dollar nationwide broadcast campaigns. Agencies may also engage in indefinite delivery/indefinite quantity (IDIQ) contracts to secure ongoing broadcasting services.
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