NAICS 51213 - Motion Picture and Video Exhibition
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Related NAICS Codes for NAICS 51213
Click on any NAICS code to explore that specific industry within NAICS 51213
| NAICS Code | Industry Title |
|---|---|
| 512131 | Motion Picture Theaters (except Drive-Ins) |
| 512132 | Drive-In Motion Picture Theaters |
What is NAICS 51213
NAICS code 51213 covers establishments primarily engaged in operating motion picture theaters and exhibiting motion pictures or videos. This includes traditional movie theaters as well as venues that showcase films at festivals or special events. Businesses in this sector focus on providing public access to cinematic content in a variety of formats and settings, often incorporating state-of-the-art projection and sound technologies to enhance viewer experience. These companies may range from single-screen theaters to multiplexes and specialized exhibition venues.
Government agencies contract for these services to support cultural, educational, and community outreach programs. Exhibiting motion pictures can serve public information campaigns, training programs, and morale-boosting events for military or government personnel. Additionally, film exhibitions at festivals or special events may be part of broader initiatives in arts and culture promotion or public diplomacy. The sector plays a vital role in delivering visual media content in controlled, professional environments that meet government standards for accessibility and quality.
Government agencies contract for these services to support cultural, educational, and community outreach programs. Exhibiting motion pictures can serve public information campaigns, training programs, and morale-boosting events for military or government personnel. Additionally, film exhibitions at festivals or special events may be part of broader initiatives in arts and culture promotion or public diplomacy. The sector plays a vital role in delivering visual media content in controlled, professional environments that meet government standards for accessibility and quality.
Industry Classification for NAICS 51213
This industry comprises establishments primarily engaged in operating motion picture theaters and/or exhibiting motion pictures or videos at film festivals, and so forth.
Breakdown for NAICS 51213
- Includes establishments operating motion picture theaters and exhibiting films or videos at festivals and events.
- Covers public and private venues that provide cinematic experiences with professional audiovisual technology.
- Applicable to both commercial theaters and specialized exhibition settings for cultural or educational purposes.
- Small business size standard typically based on number of employees or annual receipts, varying by contract.
- Services often integral to government initiatives in training, public information, and community engagement.
Included Activities for NAICS 51213
- Operating motion picture theaters for public or private audiences.
- Exhibiting films and videos at festivals, special events, or government functions.
- Providing audiovisual equipment and technical support for film screenings.
- Managing ticketing, audience services, and venue operations.
- Coordinating film exhibition schedules aligned with government program needs.
- Ensuring accessibility compliance for public screenings.
- Supporting live and hybrid event presentations incorporating motion pictures.
- Maintaining projection and sound systems to professional standards.
Business Types for NAICS 51213
- Commercial movie theater operators
- Film festival organizers and exhibitors
- Audiovisual service providers specializing in film exhibition
- Cultural arts organizations with exhibition venues
- Educational institutions hosting film screenings
- Event management companies focused on multimedia presentations
Government Buyers for NAICS 51213
Federal, state, and local government agencies are typical buyers of motion picture and video exhibition services. Departments such as the Department of Defense, Department of Veterans Affairs, and various educational institutions use these services to facilitate training, educational programs, and morale events. Cultural affairs offices and public broadcasting entities also contract exhibition services for film festivals, public screenings, or community engagement initiatives. These agencies require reliable, high-quality exhibition venues and technical expertise to ensure smooth delivery of visual media content to diverse audiences.
Contract Types & Procurement for NAICS 51213
Contracts for NAICS 51213 services often include service agreements, event-specific contracts, and task orders under broader cultural or educational program contracts. Procurement methods range from simplified acquisitions for smaller events to competitive bidding for large-scale or recurring exhibitions. Contract values vary widely depending on event size and duration—ranging from several thousand dollars for single screenings to multi-million-dollar contracts for extensive festival exhibitions or government-wide training programs. Contract vehicles may include GSA schedules, blanket purchase agreements, or indefinite delivery/indefinite quantity (IDIQ) contracts.
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