NAICS 51611 - Radio Broadcasting Stations

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NAICS Code Industry Title
516110 Radio Broadcasting Stations

What is NAICS 51611

NAICS code 51611 covers establishments primarily engaged in broadcasting aural programs by radio to the public. This sector includes radio broadcasting stations that provide a range of content such as news, music, talk shows, sports, and emergency information. Businesses operating under this classification are typically licensed radio stations that utilize AM, FM, or digital radio frequencies to reach diverse audiences. Government agencies contract these services to disseminate critical public information, conduct public service announcements, and support emergency communication systems. The reach and immediacy of radio broadcasting make it an essential tool for public communication and outreach in both peacetime and crisis situations.

Breakdown for NAICS 51611

  • Includes AM, FM, and digital radio broadcasting stations licensed by the FCC.
  • Covers establishments that produce and transmit aural programming to the public.
  • Small business size standard typically based on annual receipts.
  • Encompasses both commercial and non-commercial radio stations.
  • Services include content creation, transmission, and public information dissemination.

Included Activities for NAICS 51611

  • Broadcasting aural programs via AM and FM radio frequencies.
  • Producing public service announcements and educational content.
  • Transmitting emergency alerts and disaster communication messages.
  • Providing live or recorded news, talk shows, and entertainment programs.
  • Maintaining technical operations and FCC regulatory compliance.
  • Offering airtime for government-sponsored campaigns and outreach.
  • Supporting multilingual and culturally specific broadcasts.
  • Collaborating with government agencies on communication strategies.

Business Types for NAICS 51611

  • Commercial radio broadcasting stations
  • Non-commercial educational radio stations
  • Public radio networks
  • Community and local radio stations
  • Emergency communication broadcasters

Government Buyers for NAICS 51611

Federal, state, and local government agencies frequently procure radio broadcasting services to support public information campaigns, emergency alert systems, and community outreach programs. Agencies such as the Federal Emergency Management Agency (FEMA), Department of Health and Human Services (HHS), and local emergency management offices rely on radio broadcasters to deliver timely alerts and educational content. Additionally, government entities contract these services for cultural programs, public safety announcements, and promoting government initiatives to diverse populations. Radio broadcasting remains a cost-effective and accessible medium for reaching wide-ranging demographics, including rural or underserved communities where other technologies may be limited.

Contract Types & Procurement for NAICS 51611

Contracts for radio broadcasting services typically include firm-fixed-price agreements for airtime purchases, service contracts for content production and transmission, and blanket purchase agreements for ongoing public service announcements. Procurement methods often involve competitive bidding or sole-source contracts when specialized or emergency services are required. Contract values vary widely depending on the scope, duration, and geographic reach but generally range from small-scale local contracts to multi-million dollar agreements for national campaigns. Government contracting officers prioritize compliance with Federal Communications Commission (FCC) regulations and ensure that broadcasters meet technical and content standards.

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