NAICS 51312 - Periodical Publishers

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NAICS Code Industry Title
513120 Periodical Publishers

What is NAICS 51312

NAICS code 51312 covers Periodical Publishers, which encompasses businesses primarily engaged in publishing magazines, journals, and other periodicals in print, electronic, or digital formats. These publishers produce content on various topics such as news, professional interests, entertainment, and specialized industries. Companies operating in this sector include traditional print publishers, digital media firms, and hybrid entities offering multi-platform publishing services. Government agencies contract for these services to support communication, public information dissemination, research, and educational outreach programs. Periodical publishing provides a reliable medium for reaching diverse audiences with timely, relevant content.

Breakdown for NAICS 51312

  • Includes publishing of magazines, journals, and other periodicals in print and digital formats.
  • Businesses may be traditional print publishers, digital media firms, or hybrid models.
  • Covers content focused on news, professional fields, entertainment, and specialized topics.
  • Small business size standard typically includes firms with up to $38.5 million in annual receipts.
  • Supports government needs for public communication, education, and policy dissemination.

Included Activities for NAICS 51312

  • Designing and producing printed magazines and journals.
  • Publishing digital editions of periodicals for online distribution.
  • Managing subscriptions and bulk distribution to government and public audiences.
  • Creating specialized content tailored to government agency requirements.
  • Editing and curating articles, reports, and multimedia for publication.
  • Coordinating advertising and sponsorship content within periodicals.
  • Ensuring compliance with government content and accessibility standards.
  • Providing analytics and readership reports to contracting agencies.

Business Types for NAICS 51312

  • Traditional print magazine publishers
  • Digital and online periodical publishers
  • Specialized trade journal publishers
  • Multimedia content production firms
  • Small and medium-sized publishing companies

Government Buyers for NAICS 51312

Government agencies that typically procure services under NAICS 51312 include the Department of Defense, Department of Health and Human Services, Department of Education, and various state and local government entities. These agencies require periodical publishing services to distribute official reports, newsletters, policy updates, and specialized information to stakeholders, employees, and the public. Periodicals are often used for knowledge sharing, public awareness campaigns, and maintaining transparency. Contracting with established periodical publishers ensures professional content production and broad distribution capabilities.

Contract Types & Procurement for NAICS 51312

Contracts in this sector often take the form of fixed-price agreements for the publication and distribution of periodicals, including subscriptions, bulk print runs, and digital content delivery. Procurement methods may include competitive sealed bidding, requests for proposals (RFPs), and sole-source contracts depending on the specificity of content or required expertise. Typical contract values range from small-scale newsletters under $50,000 to large multi-year publishing contracts exceeding several million dollars, especially for government-wide publications or specialized professional journals.

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