NAICS 512110 - Motion Picture and Video Production
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What is NAICS 512110
NAICS code 512110 encompasses establishments primarily engaged in the production and distribution of motion pictures, videos, television programs, and television commercials. This sector includes companies that develop creative content, manage the filming process, and oversee post-production activities to create polished visual media products. Businesses operating in this industry range from small independent studios to large production companies with national or international reach. Government agencies contract these services to support public information campaigns, training programs, historical documentation, and entertainment services that serve public interests. Utilizing professional motion picture and video production services enables agencies to effectively communicate complex messages, enhance public engagement, and preserve government-related media assets.
Industry Classification for NAICS 512110
This industry comprises establishments primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials.
Breakdown for NAICS 512110
- Includes establishments producing and distributing motion pictures, videos, TV programs, and commercials.
- Covers both creative development and technical production/post-production activities.
- Industry size ranges from small independent studios to large national production companies.
- Government contracts support public information, training, and promotional media needs.
- Subject to SBA small business size standards based on annual receipts.
- Often involves collaboration with advertising and broadcasting entities.
Included Activities for NAICS 512110
- Producing motion pictures and video content for government agencies.
- Developing television programs and commercials for public outreach.
- Managing filming and shooting operations on location or in studios.
- Providing post-production editing, sound mixing, and visual effects.
- Distributing finished media products through appropriate channels.
- Creating training and instructional videos tailored for government use.
- Consulting on creative direction and script development.
- Coordinating the logistics of production schedules and resource allocation.
Business Types for NAICS 512110
- Independent motion picture and video production studios.
- Television program production companies.
- Post-production service providers specializing in editing and effects.
- Government media production contractors and subcontractors.
- Creative agencies offering multimedia content development.
- Broadcasting and distribution firms with production capabilities.
Subcategories for NAICS 512110
- Animated cartoon production
- Animated cartoon production and distribution
- Commercials, television, production
- Film studios producing films
- Films, motion picture production
- Films, motion picture production and distribution
- Instructional video production
- Motion picture and video production
- Motion picture and video production and distribution
- Motion picture production
- Motion picture production and distribution
- Motion picture production payroll agents
- Motion picture studios, producing motion pictures
- Movie production and distribution
- Music video production
- Music video production and distribution
- Program producing, television
- Television commercial production
- Television show production
- Video production
- Video production and distribution
Government Buyers for NAICS 512110
Federal, state, and local government agencies are frequent buyers of motion picture and video production services. Agencies such as the Department of Defense, Department of Health and Human Services, and the Department of Education procure these services to produce training videos, public service announcements, documentary films, and promotional content. Additionally, agencies involved in public affairs and emergency management require video production capabilities to disseminate information rapidly and effectively. These agencies depend on professional production companies to ensure high-quality visual media that aligns with government standards and reaches diverse audiences.
Contract Types & Procurement for NAICS 512110
Contracts for NAICS 512110 typically include firm-fixed-price and cost-reimbursement contracts, depending on the project's scope and complexity. Government procurement methods often involve competitive bidding, requests for proposals (RFPs), and indefinite delivery/indefinite quantity (IDIQ) contracts to secure flexible access to production services. Contract values vary widely, from small-scale projects under $100,000 for localized campaigns to multimillion-dollar contracts for extensive video series or nationwide broadcasts. Task orders under broader media service contracts are also common, allowing agencies to procure specific production tasks as needed.
Details for NAICS 512110
Explore the hierarchy and related codes for this industry
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