NAICS 51212 - Motion Picture and Video Distribution
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Related NAICS Codes for NAICS 51212
Click on any NAICS code to explore that specific industry within NAICS 51212
| NAICS Code | Industry Title |
|---|---|
| 512120 | Motion Picture and Video Distribution |
What is NAICS 51212
NAICS code 51212 covers businesses primarily engaged in the distribution of motion pictures and videos. These companies acquire, market, and distribute films, television programs, videos, and related content to various exhibitors, broadcasters, and digital platforms. The distribution process often includes licensing and rights management, physical or digital media delivery, and sometimes promotional activities. Businesses operating in this sector range from large multimedia distributors to specialized niche firms handling independent or documentary content. Government agencies contract for these services to fulfill educational, cultural, training, and public information missions by acquiring film and video content for broadcast, archival, or public outreach purposes.
Breakdown for NAICS 51212
- Focuses on distribution of films, videos, and related audiovisual content to various platforms and exhibitors.
- Includes licensing, marketing, and delivery of both physical and digital media.
- Businesses range from large distributors to niche firms specializing in specific content types.
- Government contracting often involves procurement of training, educational, and public information media.
- Typical contract sizes vary widely depending on scope and exclusivity of content rights.
Included Activities for NAICS 51212
- Licensing motion picture and video content for government use.
- Distributing digital or physical copies of films and videos to agencies.
- Managing rights and permissions for audiovisual materials.
- Providing content for training, educational, or public outreach programs.
- Coordinating delivery and access to streaming or on-demand video content.
- Supporting media archiving and cataloging services for government clients.
Business Types for NAICS 51212
- Major motion picture distribution companies
- Independent film and video distributors
- Digital content delivery platforms
- Multimedia licensing agencies
- Public broadcasting content distributors
Government Buyers for NAICS 51212
Federal, state, and local government agencies such as the Department of Defense, Department of Education, National Archives, and public broadcasting entities commonly purchase motion picture and video distribution services. They require access to a wide range of audiovisual materials for training programs, instructional content, public service announcements, and archival documentation. Agencies also rely on these services to disseminate government-produced or approved media to the public and to support outreach initiatives, making contracting with distributors essential for effective communication and operational readiness.
Contract Types & Procurement for NAICS 51212
Contracts under NAICS 51212 often include fixed-price agreements for licensing and distribution rights, time-and-materials contracts for customized content delivery, and indefinite delivery/indefinite quantity (IDIQ) contracts for ongoing media procurement needs. Procurement methods range from competitive bidding to sole-source awards depending on content exclusivity and urgency. Typical contract values vary widely, from small-scale purchases for localized training videos to multi-million dollar contracts for nationwide distribution of government-produced content or public service campaigns. Contract durations also vary from short-term licenses to multi-year distribution agreements.
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