NAICS 513191 - Greeting Card Publishers
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What is NAICS 513191
NAICS code 513191 encompasses establishments primarily engaged in publishing greeting cards in various formats, including print and electronic media. Businesses in this sector specialize in creating, designing, and distributing greeting cards for occasions such as holidays, birthdays, anniversaries, and other special events. These companies may operate through traditional retail channels, online platforms, or both, offering a diverse range of products tailored to consumer and institutional needs. Government agencies procure these services to support official communications, employee recognition programs, public outreach efforts, and ceremonial occasions, ensuring personalized and culturally appropriate messaging. The sector also adapts to digital trends by producing electronic greeting cards, enhancing accessibility and environmental sustainability. The demand for customized and timely greeting solutions drives government contracting opportunities in this industry.
Industry Classification for NAICS 513191
This U.S. industry comprises establishments primarily engaged in publishing greeting cards. These establishments may publish works in print or electronic form, including exclusively on the Internet.
Breakdown for NAICS 513191
- Focuses on publishing greeting cards in print or electronic formats.
- Covers products for holidays, birthdays, anniversaries, and special occasions.
- Includes distribution through retail and online channels.
- Relevant for federal, state, and local government communications.
- Small to medium-sized businesses typically operate in this sector.
- Supports both one-time and recurring contract needs.
Included Activities for NAICS 513191
- Designing and producing printed greeting cards.
- Developing electronic greeting card formats and platforms.
- Customizing cards for government agency branding and messaging.
- Distributing greeting cards through various retail and online channels.
- Managing bulk printing and fulfillment for large orders.
- Creating themed cards for holidays, events, and commemorations.
- Providing artwork and layout services tailored to client specifications.
- Ensuring compliance with government procurement and quality standards.
Business Types for NAICS 513191
- Specialized greeting card publishers.
- Graphic design and printing firms.
- Digital media and electronic greeting card developers.
- Small and medium-sized enterprises focused on niche publishing.
- Marketing and communications agencies with publishing capabilities.
- Online greeting card retailers and platforms.
Subcategories for NAICS 513191
- Greeting card publishers
- Greeting card publishers (except exclusive Internet publishing)
- Greeting card publishers and printing combined
- Greeting card publishers, exclusively on Internet
- Publishers (except exclusive Internet publishing), greeting card
- Publishers, greeting card
- Publishers, greeting card, combined with printing
- Publishers, Internet greeting card
Government Buyers for NAICS 513191
Government agencies that typically purchase greeting card publishing services include departments of veterans affairs, education, health and human services, and military branches. These agencies utilize greeting cards for official correspondence, commemorative events, outreach campaigns, and morale-boosting initiatives for personnel and stakeholders. Additionally, government offices may require specialized cards for public awareness programs, seasonal greetings, and formal invitations. Contracting with greeting card publishers enables agencies to access professionally designed, high-quality products that align with government branding and messaging standards. The ability to procure both printed and electronic greeting cards provides flexibility to meet diverse communication objectives across federal, state, and local levels.
Contract Types & Procurement for NAICS 513191
Contracts for greeting card publishing services often include firm-fixed-price agreements for specific printing projects or deliverables, as well as indefinite delivery/indefinite quantity (IDIQ) contracts for ongoing needs. Procurement methods range from simplified acquisition procedures for small orders to competitive sealed bidding or negotiated procurements for larger contracts. Typical contract values vary widely depending on the scope, volume, customization, and delivery timelines but generally fall within small to mid-range government expenditures. Electronic card development may involve task orders under broader IT or communications contracts. Government agencies may also use blanket purchase agreements (BPAs) to streamline recurring greeting card purchases and reduce administrative overhead.
Details for NAICS 513191
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 51319 | Other Publishers |
| 5131 | Newspaper, Periodical, Book, and Directory Publishers |
| 513 | Publishing Industries |
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