NAICS 711320 - Promoters of Performing Arts, Sports, and Similar Events without Facilities
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What is NAICS 711320
NAICS code 711320 covers businesses primarily engaged in promoting, organizing, and managing live performing arts productions, sports events, and similar activities in venues operated by others. This includes promoters of concerts, theatrical productions (excluding motion pictures), state and county fairs, agricultural fairs, festivals, and sporting events. Organizations in this sector coordinate event logistics, marketing, ticket sales, and overall event management to ensure successful live entertainment experiences. Theatrical booking agencies that arrange bookings for live performances also fall under this category. Government agencies contract these services to support public entertainment, cultural programs, and community engagement initiatives, leveraging the expertise of specialized event promoters to enhance event quality and operational efficiency.
Industry Classification for NAICS 711320
This industry comprises promoters primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion picture) booking agencies are included in this industry.
Breakdown for NAICS 711320
- Promoters organize live performing arts, sports, and similar events in facilities managed by others.
- Includes concert promoters, theatrical booking agencies (excluding motion pictures), and festival organizers.
- Focuses on event marketing, logistics, ticketing, and audience engagement.
- Typical contract sizes range from small community events to large multi-day fairs.
- Small businesses can qualify under SBA size standards for this industry.
- Government contracts support community, cultural, and recreational programming.
Included Activities for NAICS 711320
- Coordinating event logistics and scheduling.
- Marketing and promoting live performances and sports events.
- Managing ticket sales and distribution.
- Negotiating contracts with performers and vendors.
- Ensuring compliance with venue and regulatory requirements.
- Organizing state, county, and agricultural fairs.
- Booking theatrical productions and live entertainment acts.
- Overseeing event staffing and on-site management.
Business Types for NAICS 711320
- Concert promotion companies
- Theatrical booking agencies
- Sports event promoters
- Festival and fair organizers
- Cultural event management firms
- Community event promotion organizations
Subcategories for NAICS 711320
- Agricultural fair managers without facilities
- Agricultural fair organizers without facilities
- Agricultural fair promoters without facilities
- Air show managers without facilities
- Air show organizers without facilities
- Air show promoters without facilities
- Arts event managers without facilities
- Arts event organizers without facilities
- Arts event promoters without facilities
- Arts festival managers without facilities
- Arts festival organizers without facilities
- Arts festival promoters without facilities
- Beauty pageant managers without facilities
- Beauty pageant organizers without facilities
- Beauty pageant promoters without facilities
- Booking agencies, theatrical (except motion picture)
- Boxing event managers without facilities
- Boxing event organizers without facilities
- Boxing event promoters without facilities
- Concert booking agencies
- Concert managers without facilities
- Concert organizers without facilities
- Concert promoters without facilities
- Dance festival managers without facilities
- Dance festival organizers without facilities
- Dance festival promoters without facilities
- Ethnic festival managers without facilities
- Ethnic festival organizers without facilities
- Ethnic festival promoters without facilities
- Fair managers without facilities, agricultural
- Fair organizers without facilities, agricultural
- Fair promoters without facilities
- Fair promoters without facilities, agricultural
- Festival managers without facilities
- Festival of arts managers without facilities
- Festival of arts organizers without facilities
- Festival of arts promoters without facilities
- Festival organizers without facilities
- Festival promoters without facilities
- Heritage festival managers without facilities
- Heritage festival organizers without facilities
- Heritage festival promoters without facilities
- Horse show managers without facilities
- Horse show organizers without facilities
- Horse show promoters without facilities
- Managers of agricultural fairs without facilities
- Managers of arts events without facilities
- Managers of festivals without facilities
- Managers of live performing arts productions (e.g., concerts) without facilities
- Managers of sports events without facilities
- Music festival managers without facilities
- Music festival organizers without facilities
- Music festival promoters without facilities
- Organizers of agricultural fairs without facilities
- Organizers of arts events without facilities
- Organizers of festivals without facilities
- Organizers of live performing arts productions (e.g., concerts) without facilities
- Organizers of sports events without facilities
- Professional sports promoters without facilities
- Promoters of agricultural fairs without facilities
- Promoters of arts events without facilities
- Promoters of festivals without facilities
- Promoters of live performing arts productions (e.g., concerts) without facilities
- Promoters of sports events without facilities
- Rodeo managers without facilities
- Rodeo organizers without facilities
- Rodeo promoters without facilities
- Sports event managers without facilities
- Sports event organizers without facilities
- Sports event promoters without facilities
- Theater festival managers without facilities
- Theater festival organizers without facilities
- Theater festival promoters without facilities
- Theatrical booking agencies (except motion picture)
- Theatrical production managers without facilities
- Theatrical production organizers without facilities
- Theatrical production promoters without facilities
- Wrestling event managers without facilities
- Wrestling event organizers without facilities
- Wrestling event promoters without facilities
Government Buyers for NAICS 711320
Government agencies such as local and state cultural affairs departments, parks and recreation agencies, tourism boards, and military morale and welfare offices commonly procure services under NAICS 711320. These agencies require promoters to organize public festivals, concerts, sports events, and cultural celebrations to foster community involvement, boost tourism, and provide recreational opportunities. Federal entities may also contract for event promotion services in support of national celebrations or morale-building activities. Agencies rely on experienced promoters to manage complex event logistics, ensure regulatory compliance, and maximize audience engagement while adhering to budget and timeline constraints.
Contract Types & Procurement for NAICS 711320
Contracts in this sector typically include fixed-price agreements for specific events, task orders under indefinite delivery/indefinite quantity (IDIQ) contracts, and performance-based contracts focusing on attendance and revenue goals. Procurement methods often involve competitive bidding, request for proposals (RFP), or sole-source contracts for specialized events or recurring engagements. Contract values vary widely depending on event scale, from tens of thousands of dollars for small local festivals to millions for large-scale multi-day fairs or sports tournaments. Government agencies may also use cooperative purchasing agreements with established event management firms for ongoing promotional services.
Details for NAICS 711320
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 711310 | Promoters of Performing Arts, Sports, and Similar Events with Facilities |
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