NAICS 711310 - Promoters of Performing Arts, Sports, and Similar Events with Facilities
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What is NAICS 711310
NAICS code 711310 encompasses establishments primarily engaged in organizing, promoting, and managing live performing arts productions, sports events, and similar events held in facilities they operate. This includes a wide range of activities such as concerts, festivals, state and county fairs, and agricultural fairs. Businesses in this sector often provide comprehensive event management services as well as facility management for arenas, stadiums, theaters, and other venues. They may also supply staffing and operational support to other event promoters who rent their facilities.
Government agencies contract with these businesses to support cultural, recreational, and community engagement initiatives. These services help agencies host public events, promote tourism, and facilitate community development programs. The ability to manage large-scale events and venues efficiently is critical for government-sponsored activities that require professional coordination, security, and audience management.
Government agencies contract with these businesses to support cultural, recreational, and community engagement initiatives. These services help agencies host public events, promote tourism, and facilitate community development programs. The ability to manage large-scale events and venues efficiently is critical for government-sponsored activities that require professional coordination, security, and audience management.
Industry Classification for NAICS 711310
This industry comprises establishments primarily engaged in (1) organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, held in facilities that they manage and operate and/or (2) managing and providing the staff to operate arenas, stadiums, theaters, or other related facilities for rent to other promoters.
Breakdown for NAICS 711310
- Organizing and promoting live performing arts, sports, and similar events primarily held in managed facilities.
- Managing and operating arenas, stadiums, theaters, and other event venues for rent to third-party promoters.
- Providing staffing and operational support for events and facility management.
- Including events such as concerts, festivals, state fairs, county fairs, and agricultural fairs.
- Subject to SBA size standards typically based on annual receipts, relevant for small business contracting.
- Supporting government and public sector event hosting through comprehensive management services.
Included Activities for NAICS 711310
- Planning and coordinating live entertainment and sports events.
- Managing facility operations including ticketing, security, and maintenance.
- Providing event marketing and promotional services.
- Staffing events with technical, security, and customer service personnel.
- Renting and leasing venues to third-party promoters.
- Coordinating logistics such as vendor management and crowd control.
- Ensuring compliance with local, state, and federal regulations for public events.
- Implementing safety protocols and emergency response plans during events.
Business Types for NAICS 711310
- Performing arts promoters and production companies.
- Sports event promoters and managers.
- Facility management companies specializing in arenas and stadiums.
- Concert and festival organizers.
- Theater operations management firms.
- Event staffing and support service providers.
Subcategories for NAICS 711310
- Air show managers with facilities
- Air show organizers with facilities
- Air show promoters with facilities
- Arena operators
- Arts event managers with facilities
- Arts event organizers with facilities
- Arts event promoters with facilities
- Arts festival managers with facilities
- Arts festival organizers with facilities
- Arts festival promoters with facilities
- Beauty pageant managers with facilities
- Beauty pageant organizers with facilities
- Beauty pageant promoters with facilities
- Boxing event managers with facilities
- Boxing event organizers with facilities
- Boxing event promoters with facilities
- Concert hall operators
- Concert managers with facilities
- Concert organizers with facilities
- Concert promoters with facilities
- Dance festival managers with facilities
- Dance festival organizers with facilities
- Dance festival promoters with facilities
- Ethnic festival promoters with facilities
- Fair managers with facilities, agricultural
- Fair organizers with facilities, agricultural
- Fair promoters with facilities
- Fair promoters with facilities, agricultural
- Festival managers with facilities
- Festival of arts managers with facilities
- Festival of arts organizers with facilities
- Festival of arts promoters with facilities
- Festival organizers with facilities
- Festival promoters with facilities
- Heritage festival managers with facilities
- Heritage festival organizers with facilities
- Heritage festival promoters with facilities
- Horse show managers with facilities
- Horse show organizers with facilities
- Horse show promoters with facilities
- Live arts center operators
- Live theater operators
- Managers of agricultural fairs with facilities
- Managers of arts events with facilities
- Managers of festivals with facilities
- Managers of live performing arts productions (e.g., concerts) with facilities
- Managers of sports events with facilities
- Music festival managers with facilities
- Music festival organizers with facilities
- Music festival promoters with facilities
- Organizers of agricultural fairs with facilities
- Organizers of arts events with facilities
- Organizers of festivals with facilities
- Organizers of live performing arts productions (e.g., concerts) with facilities
- Organizers of sports events with facilities
- Performing arts center operators
- Professional sports promoters with facilities
- Promoters of agricultural fairs with facilities
- Promoters of arts events with facilities
- Promoters of festivals with facilities
- Promoters of live performing arts productions (e.g., concerts) with facilities
- Promoters of sports events with facilities
- Rodeo managers with facilities
- Rodeo organizers with facilities
- Rodeo promoters with facilities
- Sports arena operators
- Sports event managers with facilities
- Sports event organizers with facilities
- Sports event promoters with facilities
- Sports stadium operators
- Stadium operators
- Theater festival managers with facilities
- Theater festival organizers with facilities
- Theater festival promoters with facilities
- Theater operators
- Theatrical production managers with facilities
- Theatrical production organizers with facilities
- Theatrical production promoters with facilities
- Wrestling event managers with facilities
- Wrestling event organizers with facilities
- Wrestling event promoters with facilities
Government Buyers for NAICS 711310
Federal, state, and local government agencies are the primary purchasers of services under NAICS 711310. Departments such as the National Park Service, local parks and recreation departments, and state cultural affairs offices contract these services to organize and manage events that serve the public interest. Additionally, agencies involved in veterans affairs, education, and tourism may procure event promotion and facility management services to support ceremonies, festivals, and community outreach programs. These agencies rely on professional promoters to ensure smooth event execution, compliance with regulations, and enhanced public engagement.
Contract Types & Procurement for NAICS 711310
Contracts in this sector typically include fixed-price agreements for specific events, indefinite delivery/indefinite quantity (IDIQ) contracts for ongoing facility management, and task orders for specialized event support services. Procurement methods range from competitive sealed bidding to negotiated proposals, depending on event complexity and funding sources. Contract values can vary widely, usually ranging from moderate contract awards for single-day events to multi-million-dollar agreements for long-term facility operations and multi-event seasons. Agencies often require contractors to provide detailed staffing plans, safety measures, and marketing strategies as part of their proposals.
Details for NAICS 711310
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities |
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