NAICS 7139 - Other Amusement and Recreation Industries

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What is NAICS 7139

NAICS code 7139, Other Amusement and Recreation Industries, encompasses establishments primarily engaged in providing a diverse range of recreational and amusement services. This sector includes operators of golf courses, country clubs, skiing facilities, marinas, fitness and recreational sports centers, bowling centers, and other similar recreational venues. Businesses in this industry focus on delivering entertainment and physical activity opportunities to the public, often combining leisure with health and wellness elements. Government agencies contract these services to promote community well-being, enhance quality of life for military personnel and their families, support public health initiatives, and provide recreational programs on government-owned or managed properties. These contracts facilitate access to structured recreational activities and help maintain public and private recreational infrastructure. The sector’s broad scope and specialized facilities often require government partnerships to ensure availability and operational excellence in recreational services.

Industry Classification for NAICS 7139

This industry group comprises establishments primarily engaged in operating golf courses and country clubs; skiing facilities; marinas; fitness and recreational sports centers; bowling centers; and providing other amusement and recreation services.

Breakdown for NAICS 7139

  • Includes establishments operating golf courses, country clubs, skiing facilities, marinas, and fitness centers.
  • Covers a broad spectrum of recreational and amusement service providers beyond traditional sports venues.
  • Targets both commercial and government-operated recreational facilities and programs.
  • Small to medium-sized businesses typically dominate, with some large-scale operators managing multiple facilities.
  • Government contracts often support public health, community engagement, and military morale through recreation.

Included Activities for NAICS 7139

  • Operating and maintaining golf courses and country clubs.
  • Managing skiing and snowboarding facilities.
  • Providing marina and boat docking services.
  • Running fitness and recreational sports centers.
  • Operating bowling centers and similar amusement venues.
  • Developing and delivering community recreation programs.
  • Maintaining recreational facility grounds and equipment.
  • Managing safety and compliance for recreational activities.

Business Types for NAICS 7139

  • Golf course operators
  • Ski resort and facility managers
  • Marina and boat rental companies
  • Fitness and recreational sports center operators
  • Bowling alley proprietors
  • Country club management firms

Government Buyers for NAICS 7139

Federal, state, and local government agencies are the primary purchasers of services under NAICS 7139. Military bases commonly contract fitness centers, marinas, and golf courses to provide recreation and morale support to service members and their families. Municipal governments acquire these services to operate public recreational facilities and promote community engagement and wellness. Additionally, agencies responsible for public lands, parks, and tourism development often enter contracts to manage skiing facilities and other amusement venues. These agencies require such services to encourage healthy lifestyles, support tourism economies, and maintain accessible recreational amenities for residents and visitors alike. Contracting with private operators allows governments to leverage specialized expertise and efficient management to deliver high-quality recreational experiences.

Contract Types & Procurement for NAICS 7139

Contracts in this NAICS category typically include firm-fixed-price agreements, indefinite delivery/indefinite quantity (IDIQ) contracts, and service agreements focusing on facility operations, maintenance, and program management. Procurement methods range from competitive bidding to negotiated contracts, often depending on the complexity and scale of the recreational services required. Contract values vary widely, from small-scale service contracts for local fitness centers to multimillion-dollar agreements for operating large golf courses or marinas. Government contracts often include requirements for facility upkeep, staffing, safety compliance, and community outreach programs. Long-term contracts are common to ensure continuity of services, with performance-based incentives to promote operational efficiency and customer satisfaction.

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