NAICS 7113 - Promoters of Performing Arts, Sports, and Similar Events
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What is NAICS 7113
NAICS code 7113 covers establishments primarily engaged in organizing, promoting, and managing live performing arts productions, sports events, and similar public performances. This sector includes businesses that either operate their own event facilities or manage events held in venues operated by others. Typical enterprises in this group range from promoters of theatrical performances, music concerts, and dance shows to coordinators of professional and amateur sporting events. These organizations play a crucial role in the cultural and recreational landscape by bringing live entertainment and sporting competitions to diverse audiences.
Government agencies contract with businesses in this sector to support public engagement, community enrichment, and morale-building activities. Contracts may involve organizing events at government-owned venues, promoting cultural heritage programs, or managing sports competitions that foster community cohesion and physical fitness. The ability to professionally produce and manage large-scale, live events is critical for agencies aiming to deliver effective public programs and enhance societal well-being.
Government agencies contract with businesses in this sector to support public engagement, community enrichment, and morale-building activities. Contracts may involve organizing events at government-owned venues, promoting cultural heritage programs, or managing sports competitions that foster community cohesion and physical fitness. The ability to professionally produce and manage large-scale, live events is critical for agencies aiming to deliver effective public programs and enhance societal well-being.
Industry Classification for NAICS 7113
This industry group comprises establishments primarily engaged in organizing, promoting, and/or managing live performing arts productions, sports events, and similar events, held in facilities that they manage and operate or in facilities that are managed and operated by others.
Breakdown for NAICS 7113
- Focuses on organizing and managing live performing arts and sports events.
- Includes promoters who operate their own venues or manage events in third-party facilities.
- Covers a broad spectrum of events including theater, concerts, dance, and athletic competitions.
- Businesses must comply with public safety, accessibility, and licensing regulations.
- Typical government contracts support community, cultural, and morale-boosting activities.
Included Activities for NAICS 7113
- Planning and coordinating live performing arts productions.
- Promoting and marketing sports events to public audiences.
- Managing event logistics including ticketing, security, and staffing.
- Operating or managing event venues and facilities.
- Negotiating contracts with performers, athletes, and vendors.
- Ensuring compliance with government regulations and permits.
- Executing community outreach and audience engagement programs.
- Providing technical support for lighting, sound, and staging.
Business Types for NAICS 7113
- Performing arts promoters and producers.
- Sports event promoters and organizers.
- Concert and festival management companies.
- Venue management and event operation firms.
- Community arts organizations contracted for event services.
Government Buyers for NAICS 7113
Federal, state, and local government agencies are the primary buyers of services under NAICS 7113. Departments such as the Department of Defense, Veterans Affairs, and the National Endowment for the Arts often procure event promotion and management services to support morale, welfare, and recreational programs. Municipal governments and public parks departments also contract these services to organize community festivals, sports leagues, and cultural events. These agencies require experienced promoters and managers to ensure successful execution, compliance with regulations, and broad public participation in government-sponsored events.
Contract Types & Procurement for NAICS 7113
Contracts in this sector typically include fixed-price agreements for event production, promotional services, and facility management. Agencies may use competitive bidding, requests for proposals (RFPs), or sole-source procurements depending on the event scope and urgency. Contract values vary widely, from small-scale community event promotions to large, multi-day sports tournaments or performing arts festivals that can exceed several million dollars. Performance-based contracts emphasizing event attendance, quality, and operational efficiency are common to ensure measurable outcomes.
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