NAICS 713110 - Amusement and Theme Parks
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What is NAICS 713110
NAICS code 713110 covers establishments known as amusement and theme parks that operate a diverse range of attractions including mechanical rides, water rides, games, live shows, themed exhibits, and food and refreshment services. These parks serve as entertainment destinations for families, tourists, and local communities, offering recreational experiences designed to attract large crowds. Businesses operating in this sector include large-scale theme parks, regional amusement parks, and smaller specialized parks that may also lease concession space to vendors. Government agencies contract for these services primarily to provide recreational and cultural amenities in public spaces, support tourism development, or enhance community engagement through special events and seasonal programming. Contracting with amusement and theme parks helps government entities manage public entertainment venues or create partnerships that stimulate local economic growth through tourism.
Industry Classification for NAICS 713110
This industry comprises establishments, known as amusement or theme parks, primarily engaged in operating a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits, refreshment stands, and picnic grounds. These establishments may lease space to others on a concession basis.
Breakdown for NAICS 713110
- Includes establishments operating mechanical rides, water rides, games, and live shows.
- May lease concession space to vendors for food, retail, or services.
- Covers both large-scale theme parks and smaller amusement parks.
- Subject to safety regulations and visitor capacity standards.
- Requires expertise in attraction operation, maintenance, and event management.
- Relevant for public and private sector partnerships in entertainment.
Included Activities for NAICS 713110
- Operating mechanical and water-based rides for public entertainment.
- Managing concession stands and vendor spaces within the park.
- Organizing live shows, themed exhibits, and special events.
- Performing routine maintenance and safety inspections of attractions.
- Providing guest services including ticketing, information, and security.
- Developing marketing and promotional campaigns to increase attendance.
- Coordinating seasonal programs and community engagement activities.
- Ensuring compliance with local, state, and federal safety regulations.
Business Types for NAICS 713110
- Large-scale theme park operators
- Regional amusement park companies
- Specialized water park businesses
- Family entertainment centers
- Event and festival management firms
- Concession and vendor service providers
Subcategories for NAICS 713110
- Amusement parks (e.g., theme, water)
- Parks (e.g., theme, water), amusement
- Piers, amusement
- Theme parks, amusement
- Water parks, amusement
Government Buyers for NAICS 713110
Government buyers for NAICS 713110 services typically include municipal, county, and state parks and recreation departments, tourism and cultural agencies, and federal entities managing national parks or military family support programs. These agencies seek amusement and theme park services to operate or manage public entertainment venues, organize community events, and provide family-friendly recreational opportunities. Additionally, government agencies may contract for park management, safety inspections, event programming, or concessions to enhance visitor experiences. Such contracts help fulfill public mandates to promote health, wellness, and cultural enrichment while generating economic benefits in their jurisdictions.
Contract Types & Procurement for NAICS 713110
Contracts under NAICS 713110 typically range from management service agreements and concessions contracts to event support and maintenance services. Procurement methods include competitive bidding, requests for proposals (RFPs), and sole-source contracts in cases of specialized expertise. Contract values vary widely depending on the scope—ranging from small concession lease agreements under $100,000 to multi-million dollar park operations and management contracts. Performance-based contracts are common, emphasizing visitor satisfaction, safety compliance, and revenue generation. Long-term contracts often include provisions for periodic review and renewal based on performance metrics.
Details for NAICS 713110
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 71311 | Amusement and Theme Parks |
| 7131 | Amusement Parks and Arcades |
| 713 | Amusement, Gambling, and Recreation Industries |
| NAICS Code | Industry Title |
|---|---|
| 713120 | Amusement Arcades |
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