NAICS 71131 - Promoters of Performing Arts, Sports, and Similar Events with Facilities
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Related NAICS Codes for NAICS 71131
Click on any NAICS code to explore that specific industry within NAICS 71131
| NAICS Code | Industry Title |
|---|---|
| 711310 | Promoters of Performing Arts, Sports, and Similar Events with Facilities |
What is NAICS 71131
NAICS code 71131 encompasses businesses primarily engaged in promoting performing arts, sports, and similar events when they also own, operate, or lease facilities used for such events. These entities are responsible for organizing, marketing, and managing live entertainment or sporting events, often coordinating logistics and venue operations to ensure successful execution. Typical businesses include performing arts promoters with theaters, sports event promoters with stadiums, and companies managing concert halls or arenas. Government agencies contract these services to facilitate public cultural, educational, and recreational programs, as well as to support community engagement and tourism initiatives. The sector plays a vital role in delivering accessible and well-managed live events that contribute to social cohesion and economic development.
Breakdown for NAICS 71131
- Includes promoters who own or lease facilities for performing arts and sports events.
- Covers a range of events including concerts, theater productions, and sporting competitions.
- Typical business sizes range from small local promoters to large venue operators.
- Government contracts often support public-access events and community engagement.
- Facility management and event promotion are integral service components.
- May involve multi-use venues hosting diverse event types.
Included Activities for NAICS 71131
- Organizing and promoting live performing arts events such as concerts and theater shows.
- Managing sports competitions and related event logistics.
- Operating and maintaining event venues including theaters, arenas, and stadiums.
- Marketing events to maximize attendance and community participation.
- Coordinating ticket sales, security, and audience services.
- Leasing facilities for private or public event use.
- Providing technical support such as lighting and sound systems for performances.
- Ensuring compliance with safety and accessibility regulations at event facilities.
Business Types for NAICS 71131
- Performing arts promoters with dedicated theaters or concert halls.
- Sports event promoters owning or leasing stadiums or arenas.
- Facility management companies specializing in live event venues.
- Community cultural organizations operating public performance centers.
- Entertainment production companies with venue leasing capabilities.
Government Buyers for NAICS 71131
Federal, state, and local government agencies frequently purchase services under NAICS 71131 to support public events, cultural festivals, and sports competitions that promote community welfare and public access to the arts. Agencies such as the National Endowment for the Arts, Departments of Parks and Recreation, and military base recreation offices often contract promoters for venue management, event production, and operational support. These contracts help governments foster public engagement, provide educational and entertainment opportunities, and stimulate local economies through tourism and cultural programming.
Contract Types & Procurement for NAICS 71131
Contracts in this sector typically include firm-fixed-price and cost-reimbursement agreements, often awarded through competitive bidding or negotiated procurements. Government agencies may utilize indefinite delivery/indefinite quantity (IDIQ) contracts for recurring event promotion and facility management services. Contract values vary widely, from small-scale local event management contracts valued under $100,000 to large-scale multi-year agreements exceeding several million dollars for major venue operations and large event series. Performance-based contracting is common to ensure high-quality event delivery and facility maintenance.
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