NAICS 71311 - Amusement and Theme Parks
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Related NAICS Codes for NAICS 71311
Click on any NAICS code to explore that specific industry within NAICS 71311
| NAICS Code | Industry Title |
|---|---|
| 713110 | Amusement and Theme Parks |
What is NAICS 71311
NAICS code 71311 encompasses businesses primarily engaged in operating amusement and theme parks, which provide entertainment through rides, games, shows, and other attractions. This sector includes a variety of venues such as traditional amusement parks, water parks, and theme parks featuring specialized themes or licensed characters. Operators in this category focus on delivering recreational experiences to the public, often combining thrill rides with family-oriented entertainment and hospitality services. Government agencies may contract services from this sector to develop or manage recreational facilities on public lands or military bases, or to support tourism initiatives aimed at economic development. Additionally, amusement and theme parks can be integral to community engagement, morale, and wellness programs, making them a strategic asset for certain government functions.
Breakdown for NAICS 71311
- Includes operation of amusement and theme parks offering rides and entertainment.
- Covers traditional amusement parks, water parks, and themed entertainment venues.
- Typical businesses serve both public and private sectors, including government contracts.
- Subject to safety regulations and licensing requirements for rides and attractions.
- Small business size standards vary but often include revenue thresholds around $40 million.
- Government contracts may involve development, management, or maintenance services.
Included Activities for NAICS 71311
- Operating amusement rides and attractions within a park setting.
- Managing ticketing, concessions, and guest services for visitors.
- Providing maintenance and safety inspections for rides and facilities.
- Designing and implementing themed entertainment experiences.
- Hosting special events and seasonal programming at park venues.
- Developing water park attractions including pools and slides.
- Coordinating staffing and training for park operations.
- Marketing and promoting amusement and theme park services.
Business Types for NAICS 71311
- Amusement park operators
- Theme park management companies
- Water park facilities
- Entertainment service providers
- Recreational facility contractors
- Public-private partnership entities
Government Buyers for NAICS 71311
Government agencies that commonly procure services under NAICS 71311 include local and state parks and recreation departments, military installations, and federal land management agencies such as the National Park Service. These buyers seek to enhance public access to recreational opportunities, improve quality of life for military personnel and their families, and promote tourism-driven economic growth. Contracts may also be awarded by municipalities developing or revitalizing entertainment districts or summer recreational programs. The need for safe, professionally managed amusement and theme park operations drives government interest, especially where partnerships or outsourced management models are employed to leverage private sector expertise.
Contract Types & Procurement for NAICS 71311
Contracts in this sector typically include fixed-price agreements for the design, construction, and operation of amusement park facilities, as well as service contracts for ongoing park management, maintenance, and special event hosting. Procurement methods often involve competitive bidding, Requests for Proposals (RFPs), or negotiated contracts, particularly when long-term operations or complex service requirements are involved. Contract values vary widely depending on the scale and scope, ranging from small community park upgrades to multi-million dollar theme park development and operational contracts. Indefinite Delivery, Indefinite Quantity (IDIQ) contracts may also be used to provide flexible services over time.
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