NAICS 71394 - Fitness and Recreational Sports Centers
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Related NAICS Codes for NAICS 71394
Click on any NAICS code to explore that specific industry within NAICS 71394
| NAICS Code | Industry Title |
|---|---|
| 713940 | Fitness and Recreational Sports Centers |
What is NAICS 71394
NAICS code 71394 covers Fitness and Recreational Sports Centers, including establishments primarily engaged in operating fitness facilities and recreational sports centers. Businesses in this sector provide services such as gym operations, health clubs, aerobic studios, yoga and pilates centers, and other workout or physical fitness programs. These centers often offer membership-based access to exercise equipment, group fitness classes, and personal training. Government agencies contract for these services to promote health and wellness among employees, support rehabilitation programs, and provide fitness amenities on military bases, federal complexes, and public institutions. The focus is on improving physical fitness, morale, and overall well-being for government personnel and affiliated communities.
Breakdown for NAICS 71394
- Includes establishments operating fitness centers, gyms, and recreational sports facilities.
- Focuses on health and wellness services including exercise classes and personal training.
- Covers both membership-based and community recreational sports programs.
- Subject to government safety, accessibility, and operational compliance standards.
- Small business size standards typically apply for contracting purposes.
- Contracts may support military, veterans, and civilian government populations.
Included Activities for NAICS 71394
- Operating fitness and health club facilities.
- Providing group fitness classes such as aerobics, yoga, and pilates.
- Managing recreational sports leagues and community programs.
- Offering personal training and physical conditioning services.
- Maintaining exercise equipment and fitness facility upkeep.
- Implementing wellness and employee fitness initiatives.
- Supporting physical rehabilitation and therapy fitness programs.
- Conducting health and fitness assessments for government personnel.
Business Types for NAICS 71394
- Private gym and health club operators.
- Recreational sports facility management companies.
- Fitness program service providers and instructors.
- Nonprofit community fitness and wellness organizations.
- Veterans affairs and military base fitness contractors.
- Municipal recreational department service contractors.
Government Buyers for NAICS 71394
Federal and state government agencies, including the Department of Defense, Veterans Affairs, and local government recreational departments, are primary buyers of these services. They require fitness and recreational sports centers to enhance employee wellness programs, support physical readiness of military personnel, and provide community recreational opportunities. Procurement may also support rehabilitation and therapy services for veterans and other government beneficiaries. Additionally, agencies managing public facilities or parks often seek contracts for fitness center management to ensure quality service delivery and maintenance.
Contract Types & Procurement for NAICS 71394
Contracts for NAICS 71394 typically include service agreements, facility management contracts, and indefinite delivery/indefinite quantity (IDIQ) contracts for ongoing fitness program support. Procurements are commonly conducted through competitive bidding, request for proposals (RFPs), or negotiated contracts, depending on scope and funding. Contract values can vary widely, ranging from small-scale facility management contracts under $100,000 to comprehensive fitness program operations exceeding several million dollars annually. Government contracts often emphasize compliance with safety and accessibility standards, as well as measurable outcomes for participant engagement.
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