NAICS 713940 - Fitness and Recreational Sports Centers

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What is NAICS 713940

NAICS code 713940 covers establishments primarily engaged in operating fitness and recreational sports centers that offer a variety of physical fitness conditioning and recreational sports activities. These facilities may include gyms, aerobic dance centers, swimming pools, skating rinks, and racquet sports clubs. Businesses operating under this code focus on providing services that promote physical health, wellness, and recreational enjoyment through active participation in sports and exercise. Government agencies contract for these services to support employee wellness programs, community recreation initiatives, and military or correctional facility fitness requirements. The sector contributes to public health objectives and enhances quality of life for government personnel and the communities they serve. Such contracts often involve facility management, program operations, and specialized fitness services tailored to agency needs.

Industry Classification for NAICS 713940

This industry comprises establishments primarily engaged in operating fitness and recreational sports facilities featuring exercise and other active physical fitness conditioning or recreational sports activities, such as swimming, skating, or racquet sports.

Illustrative Examples:

  • Aerobic dance or exercise centers
  • Ice or roller skating rinks
  • Gymnasiums
  • Physical fitness centers
  • Handball, racquetball, or tennis club facilities
  • Swimming or wave pools

Breakdown for NAICS 713940

  • Primarily involves operation of facilities offering exercise and recreational sports activities.
  • Includes aerobic centers, gymnasiums, swimming pools, skating rinks, and racquet sports clubs.
  • Supports physical fitness conditioning and recreational enjoyment for diverse populations.
  • Typical contracts involve facility management, program delivery, and specialized fitness services.
  • Relevant to military, veterans, correctional institutions, and community recreation agencies.
  • Subject to size standards defined by employee count or annual revenue thresholds.

Included Activities for NAICS 713940

  • Operating aerobic dance or exercise centers.
  • Managing ice or roller skating rinks.
  • Providing gymnasium and physical fitness center services.
  • Running handball, racquetball, or tennis club facilities.
  • Operating swimming pools and wave pools.
  • Delivering recreational sports programming and events.
  • Maintaining fitness equipment and facility upkeep.
  • Coordinating wellness and fitness classes for government employees.

Business Types for NAICS 713940

  • Private fitness center operators.
  • Municipal and state recreation departments.
  • Non-profit recreational sports organizations.
  • Military and veterans’ fitness service providers.
  • Correctional facility recreational program managers.
  • Specialized fitness program contractors.

Subcategories for NAICS 713940

  • Aerobic dance and exercise centers
  • Athletic club facilities, physical fitness
  • Body building studios, physical fitness
  • Dance centers, aerobic
  • Exercise centers
  • Fitness centers
  • Fitness salons
  • Fitness spas without accommodations
  • Gymnasiums
  • Gyms, physical fitness
  • Handball club facilities
  • Health club facilities, physical fitness
  • Health spas without accommodations, physical fitness
  • Health studios, physical fitness
  • Ice skating rinks
  • Physical fitness centers
  • Physical fitness facilities
  • Physical fitness studios
  • Pilates fitness studios or centers
  • Racquetball club facilities
  • Recreational sports club facilities
  • Rinks, ice or roller skating
  • Roller skating rinks
  • Spas without accommodations, fitness
  • Sports club facilities, physical fitness
  • Squash club facilities
  • Strength development centers
  • Swimming pools
  • Tennis club facilities
  • Tennis courts
  • Wave pools
  • Weight training centers
  • Yoga fitness studios or centers

Government Buyers for NAICS 713940

Government agencies such as the Department of Defense, Department of Veterans Affairs, local municipal governments, and correctional institutions commonly procure services under NAICS 713940. These agencies require fitness and recreational sports centers to maintain the physical readiness of military personnel, improve the health and morale of veterans, provide recreational opportunities for the public, and support inmate rehabilitation programs. Additionally, federal and state agencies may contract for on-site fitness facility management or wellness program delivery to improve employee health and reduce healthcare costs. The demand for these services reflects a growing emphasis on preventive health measures and community engagement through recreation.

Contract Types & Procurement for NAICS 713940

Contracts in this sector typically include facility management agreements, program operation contracts, and service delivery arrangements. Procurement methods often involve competitive bidding, requests for proposals (RFPs), and indefinite delivery/indefinite quantity (IDIQ) contracts to allow flexibility in service scope. Contract values can vary widely depending on facility size, location, and complexity of services, ranging from modest local government agreements to multi-million-dollar federal contracts. Performance-based contracts that emphasize measurable health outcomes and customer satisfaction are increasingly common. Agencies may also award contracts for construction and renovation of fitness facilities as part of broader recreational infrastructure projects.

Details for NAICS 713940

Explore the hierarchy and related codes for this industry

NAICS Code Industry Title
711 Performing Arts, Spectator Sports, and Related Industries
7111 Performing Arts Companies
71111 Theater Companies and Dinner Theaters
711110 Theater Companies and Dinner Theaters
71112 Dance Companies
711120 Dance Companies
71113 Musical Groups and Artists
711130 Musical Groups and Artists
71119 Other Performing Arts Companies
711190 Other Performing Arts Companies
7112 Spectator Sports
71121 Spectator Sports
711211 Sports Teams and Clubs
711212 Racetracks
711219 Other Spectator Sports
7113 Promoters of Performing Arts, Sports, and Similar Events
71131 Promoters of Performing Arts, Sports, and Similar Events with Facilities
711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
71132 Promoters of Performing Arts, Sports, and Similar Events without Facilities
711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities
7114 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
71141 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
711410 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
7115 Independent Artists, Writers, and Performers
71151 Independent Artists, Writers, and Performers
711510 Independent Artists, Writers, and Performers
712 Museums, Historical Sites, and Similar Institutions
7121 Museums, Historical Sites, and Similar Institutions
71211 Museums
712110 Museums
71212 Historical Sites
712120 Historical Sites
71213 Zoos and Botanical Gardens
712130 Zoos and Botanical Gardens
71219 Nature Parks and Other Similar Institutions
712190 Nature Parks and Other Similar Institutions
713 Amusement, Gambling, and Recreation Industries
7131 Amusement Parks and Arcades
71311 Amusement and Theme Parks
713110 Amusement and Theme Parks
71312 Amusement Arcades
713120 Amusement Arcades
7132 Gambling Industries
71321 Casinos (except Casino Hotels)
713210 Casinos (except Casino Hotels)
71329 Other Gambling Industries
713290 Other Gambling Industries
7139 Other Amusement and Recreation Industries
71391 Golf Courses and Country Clubs
713910 Golf Courses and Country Clubs
71392 Skiing Facilities
713920 Skiing Facilities
71393 Marinas
713930 Marinas
71394 Fitness and Recreational Sports Centers
713940 Current Fitness and Recreational Sports Centers
71395 Bowling Centers
713950 Bowling Centers
71399 All Other Amusement and Recreation Industries
713990 All Other Amusement and Recreation Industries

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