NAICS 711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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What is NAICS 711410
NAICS code 711410 encompasses establishments primarily engaged in representing and managing creative and performing artists, athletes, entertainers, and other public figures. Businesses in this sector serve as agents or managers, facilitating contract negotiations, managing clients' financial and career affairs, and promoting their professional growth. These agents and managers provide essential services that help clients navigate complex entertainment, sports, literary, and public relations industries. Government agencies may engage these services to support cultural, recreational, and public outreach initiatives or to manage contracts involving public figures for official events and programs. The sector plays a critical role in aligning talent representation with organizational objectives, ensuring compliance with contractual obligations and maximizing client exposure and success.
Industry Classification for NAICS 711410
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients' financial affairs; and generally promoting the careers of their clients.
Illustrative Examples:
- Celebrities' agents or managers
- Sports figures' agents or managers
- Literary agents
- Talent agents
- Modeling agents
Breakdown for NAICS 711410
- Represents and manages artists, athletes, entertainers, and public figures.
- Engages in contract negotiation and career promotion for clients.
- Includes agents for sports figures, celebrities, literary artists, and models.
- Typical contracts involve event coordination, media engagements, and financial management.
- Small businesses and specialized agencies frequently operate within this sector.
- Government agencies contract these services for cultural, sports, and public programs.
Included Activities for NAICS 711410
- Negotiating contracts on behalf of clients with employers and sponsors.
- Managing clients’ financial affairs, including payments and endorsements.
- Coordinating appearances, performances, and public engagements.
- Promoting clients’ careers through marketing and public relations.
- Advising clients on career development and strategic opportunities.
- Liaising with legal, financial, and media professionals as needed.
- Organizing logistics for tours, events, and media productions.
- Handling intellectual property and licensing agreements related to clients.
Business Types for NAICS 711410
- Talent agencies representing performing artists and entertainers.
- Sports management firms specializing in athlete representation.
- Literary agencies managing authors and writers.
- Modeling agencies representing fashion and commercial models.
- Independent artist managers and personal representatives.
- Specialized consulting firms providing career and brand management.
Subcategories for NAICS 711410
- Agents, artists'
- Agents, authors'
- Agents, celebrities'
- Agents, entertainers'
- Agents, modeling
- Agents, public figures'
- Agents, sports figures'
- Agents, talent
- Agents, theatrical talent
- Artists' agents or managers
- Authors' agents or managers
- Celebrities' agents or managers
- Entertainers' agents or managers
- Lecture bureaus
- Literary agents
- Management agencies for artists, entertainers, and other public figures
- Managers, authors'
- Managers, celebrities'
- Managers, entertainers'
- Managers, public figures'
- Managers, sports figures'
- Modeling agents
- Models' agents or managers
- Public figures' agents or managers
- Speakers' bureaus
- Sports figures' agents or managers
- Talent agencies
- Talent agents
- Theatrical talent agents
Government Buyers for NAICS 711410
Government agencies that typically procure services under NAICS 711410 include departments of cultural affairs, sports commissions, public broadcasting entities, defense agencies organizing morale and welfare events, and federal or state offices managing public outreach programs. These agencies require professional representation and management services for artists, athletes, and entertainers involved in government-sponsored events, campaigns, or media productions. Engaging agents and managers ensures that contractual agreements are professionally negotiated and managed, mitigating risks and enhancing the effectiveness of public programs involving high-profile individuals. Additionally, agencies may use these services to support talent acquisition and coordination for official ceremonies, public service announcements, and cultural festivals.
Contract Types & Procurement for NAICS 711410
Contracts in this sector are typically service agreements, which may include task orders or fixed-price contracts depending on the scope and duration of representation or management services required. Procurement methods often involve competitive bidding or sole-source contracts when specialized talent representation is necessary. Contract values can vary widely, ranging from smaller-scale agreements under $100,000 for short-term event management to multi-year contracts exceeding $1 million for comprehensive management services. Government contracts may also include clauses for performance metrics, confidentiality, and intellectual property rights related to client representation. Contracting officers emphasize the importance of compliance with federal acquisition regulations and ethical standards in talent management.
Details for NAICS 711410
Explore the hierarchy and related codes for this industry
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