NAICS 561920 - Convention and Trade Show Organizers
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What is NAICS 561920
NAICS code 561920 covers establishments primarily engaged in organizing, promoting, and managing events such as business and trade shows, conventions, conferences, and meetings. Businesses operating in this sector specialize in coordinating logistics, marketing, vendor relations, and attendee management to ensure successful event execution. These services may include site selection, event staffing, registration management, and on-site operations. Government agencies contract for these services to facilitate official conferences, public outreach events, training sessions, and industry exhibitions that require professional planning and execution expertise.
Companies in this sector play a critical role in helping government entities achieve their communication and engagement goals by ensuring events run smoothly and meet regulatory or policy requirements. The sector demands a high level of organization, vendor coordination, and compliance with government contracting standards, making it essential for contractors to understand the unique needs of public sector clients. Additionally, the ability to manage virtual and hybrid events has become increasingly important in recent years.
Companies in this sector play a critical role in helping government entities achieve their communication and engagement goals by ensuring events run smoothly and meet regulatory or policy requirements. The sector demands a high level of organization, vendor coordination, and compliance with government contracting standards, making it essential for contractors to understand the unique needs of public sector clients. Additionally, the ability to manage virtual and hybrid events has become increasingly important in recent years.
Industry Classification for NAICS 561920
This industry comprises establishments primarily engaged in organizing, promoting, and/or managing events, such as business and trade shows, conventions, conferences, and meetings (whether or not they manage and provide the staff to operate the facilities in which these events take place).
Breakdown for NAICS 561920
- Focuses on organizing and managing business and trade shows, conventions, and conferences.
- Includes event promotion, staffing, logistics, and operational management.
- Applies to both in-person and virtual/hybrid events.
- Typical government contracts involve planning and executing official gatherings and outreach programs.
- Small business size standards generally apply based on revenue thresholds.
Included Activities for NAICS 561920
- Coordinating event logistics including venue selection and setup.
- Managing vendor and exhibitor relationships.
- Promoting events to target audiences and stakeholders.
- Handling attendee registration and customer service.
- Providing on-site event staffing and operational support.
- Developing event schedules and program content.
- Implementing virtual and hybrid event technologies.
- Ensuring compliance with government regulations and safety protocols.
Business Types for NAICS 561920
- Professional event planning firms
- Trade show management companies
- Convention services providers
- Marketing and promotion agencies specializing in events
- Virtual event technology companies
- Independent event coordinators with government contracting experience
Subcategories for NAICS 561920
- Automobile show managers
- Automobile show organizers
- Automobile show promoters
- Convention managers
- Convention or trade show event planners
- Convention organizers
- Convention promoters
- Convention services
- Craft fair managers
- Craft fair organizers
- Craft fair promoters
- Event and meeting planning services
- Flower show managers
- Flower show organizers
- Flower show promoters
- Home show managers
- Home show organizers
- Home show promoters
- Managers, convention
- Managers, trade fair or show
- Promoters of conventions with or without facilities
- Promoters of trade fairs or shows with or without facilities
- Trade fair managers
- Trade fair organizers
- Trade fair promoters
- Trade show managers
- Trade show organizers
- Trade show promoters
Government Buyers for NAICS 561920
Federal, state, and local government agencies commonly procure convention and trade show organizing services to support a wide range of activities such as public awareness campaigns, industry outreach, training programs, and interagency conferences. Agencies like the Department of Commerce, General Services Administration (GSA), Department of Defense, and various state economic development offices often require these services to manage large-scale gatherings efficiently. These events provide platforms for information dissemination, stakeholder engagement, and policy discussion, making professional event management essential for achieving agency objectives and maintaining public trust.
Contract Types & Procurement for NAICS 561920
Contracts for convention and trade show organizing services typically include firm-fixed-price and cost-reimbursement contracts, with procurement methods ranging from simplified acquisitions to full and open competitive bidding, depending on event complexity and agency requirements. Blanket purchase agreements (BPAs) and indefinite delivery/indefinite quantity (IDIQ) contracts are also common for recurring event support. Contract values vary widely, from smaller task orders under $100,000 to multi-million dollar contracts for large national or multi-agency events. Agencies may also utilize government-wide acquisition contracts (GWACs) to streamline the procurement process.
Details for NAICS 561920
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 56192 | Convention and Trade Show Organizers |
| 5619 | Other Support Services |
| 561 | Administrative and Support Services |
| NAICS Code | Industry Title |
|---|---|
| 561910 | Packaging and Labeling Services |
| 561990 | All Other Support Services |
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