NAICS 561422 - Telemarketing Bureaus and Other Contact Centers
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What is NAICS 561422
NAICS code 561422 encompasses establishments primarily engaged in operating telemarketing bureaus and other contact centers. These businesses initiate or receive communications through telephone, facsimile, email, or other communication platforms to promote products or services, take orders, solicit contributions, or provide information and assistance. Typically, these establishments operate on behalf of clients and do not own the products or services they represent. This sector includes a diverse range of communication-focused operations, from outbound sales campaigns to inbound customer service interactions. Government agencies contract these services to efficiently manage large volumes of public inquiries, outreach campaigns, and service promotions, leveraging the expertise of specialized contact centers to enhance communication effectiveness and reduce operational costs.
Industry Classification for NAICS 561422
This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting products or services, (2) taking orders, (3) soliciting contributions, and (4) providing information or assistance regarding products or services. Telemarketing bureaus and other contact centers provide these services on behalf of clients and do not own the products or provide the services that they are representing, or they serve other establishments of the same enterprise.
Breakdown for NAICS 561422
- Includes establishments primarily operating call centers for client campaigns and communications.
- Services encompass outbound telemarketing and inbound customer assistance.
- Does not include businesses owning the products or services promoted.
- Typical size standard is 100 employees or fewer for small business classification.
- Serves both private sector clients and intra-enterprise communication needs.
- Commonly contracted by government agencies for public outreach and information dissemination.
Included Activities for NAICS 561422
- Initiating outbound calls to promote products or services on behalf of clients.
- Receiving inbound calls to provide customer assistance and answer inquiries.
- Managing email and facsimile communications related to telemarketing campaigns.
- Soliciting charitable contributions and political support through telephone outreach.
- Taking orders and processing transactions via telephone communications.
- Providing information and support regarding client products or services.
- Maintaining detailed call records and compliance documentation.
- Implementing multi-channel communication strategies including digital platforms.
Business Types for NAICS 561422
- Independent telemarketing bureaus contracted by government agencies.
- In-house contact centers operated by large enterprises.
- Small businesses specializing in outbound sales campaigns.
- Customer service providers with telecommunication capabilities.
- Nonprofit organizations conducting solicitation calls for fundraising.
- Technology firms offering integrated contact center solutions.
Subcategories for NAICS 561422
- Customer service call centers
- Floral wire services (i.e., telemarketing services)
- Online customer service centers
- Telemarketing bureaus
- Telemarketing services on a contract or fee basis
- Telephone call centers (e.g., customer service centers, telemarketing services)
- Telephone solicitation services on a contract or fee basis
- Wire services (i.e., telemarketing services), floral
Government Buyers for NAICS 561422
Federal, state, and local government agencies commonly procure telemarketing and contact center services to support public engagement initiatives, manage constituent communications, and conduct outreach programs. Agencies such as the Department of Health and Human Services, the Internal Revenue Service, and the Social Security Administration use these services to provide critical information, promote public health campaigns, facilitate benefit enrollment, and gather feedback. Contracting with established contact centers allows government bodies to scale communication efforts rapidly and maintain a professional interface with the public while focusing internal resources on core mission activities.
Contract Types & Procurement for NAICS 561422
Contracts for telemarketing bureaus and contact center services frequently include firm-fixed-price, time-and-materials, and indefinite delivery/indefinite quantity (IDIQ) agreements. Procurement methods often involve competitive bidding, including Requests for Proposals (RFPs) and Requests for Quotations (RFQs), depending on contract size and complexity. Typical contract values vary widely based on scope, ranging from small projects under $100,000 for limited outreach campaigns to multimillion-dollar contracts supporting large-scale, ongoing communication services. Performance-based contracts are also common to ensure quality and responsiveness in customer interactions.
Details for NAICS 561422
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 56142 | Telephone Call Centers |
| 5614 | Business Support Services |
| 561 | Administrative and Support Services |
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