NAICS 339930 - Doll, Toy, and Game Manufacturing
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What is NAICS 339930
NAICS code 339930 covers establishments primarily engaged in the manufacturing of dolls, doll parts, doll clothes, action figures, toys, games (including electronic gaming consoles and handheld devices), hobby kits, and children's vehicles excluding metal bicycles and tricycles. Businesses operating in this sector range from specialized toy manufacturers to larger firms producing a broad array of children's entertainment products. The industry combines creativity with advanced manufacturing technologies to produce safe, innovative, and appealing products for children and collectors alike. Government agencies contract for these products to support educational programs, recreational facilities, public service initiatives, and morale-boosting activities within military and social service organizations. These contracts ensure the availability of quality toys and games that meet safety and regulatory standards.
Industry Classification for NAICS 339930
This industry comprises establishments primarily engaged in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic, such as gaming consoles and devices and handheld video games), hobby kits, and children's vehicles (except metal bicycles and tricycles).
Breakdown for NAICS 339930
- Includes manufacturing of complete dolls, doll parts, and doll clothing.
- Encompasses production of toys, action figures, and hobby kits.
- Covers electronic games and handheld video gaming devices.
- Excludes manufacturing of metal bicycles and tricycles for children.
- Serves both consumer retail markets and government procurement needs.
- Typical small business size standard is 500 employees.
Included Activities for NAICS 339930
- Designing and manufacturing dolls and doll accessories.
- Producing action figures and collectible toys.
- Fabricating electronic gaming consoles and handheld devices.
- Assembling children's ride-on vehicles excluding metal bicycles and tricycles.
- Developing educational and recreational toy kits.
- Packaging and labeling toys in compliance with safety regulations.
- Conducting quality control and safety testing for products.
- Supplying toys and games to government agencies under contract.
Business Types for NAICS 339930
- Small and mid-sized toy manufacturing companies.
- Specialty doll and action figure producers.
- Electronic game and device manufacturers.
- Educational toy and hobby kit developers.
- Contract manufacturers serving government supply chains.
- Distributors specializing in children's recreational products.
Subcategories for NAICS 339930
- Action figures manufacturing
- Automobiles, children's, manufacturing
- Balls, rubber (except athletic equipment), manufacturing
- Carriages, baby, manufacturing
- Carriages, doll, manufacturing
- Checkers and checkerboards manufacturing
- Chessmen and chessboards manufacturing
- Clothing, doll, manufacturing
- Craft and hobby kits and sets manufacturing
- Darts and dart games manufacturing
- Dishes, toy, manufacturing
- Doll carriages and carts manufacturing
- Doll clothing manufacturing
- Dolls, doll parts, and doll clothing (except wigs) manufacturing
- Electronic toys and games manufacturing
- Electronic video games, handheld, manufacturing
- Embroidery kits manufacturing
- Games (except coin- or card-operated), children's and adult, manufacturing
- Gaming consoles manufacturing
- Gocarts, children's, manufacturing
- Hobbyhorses manufacturing
- Kites manufacturing
- Marbles manufacturing
- Model kits manufacturing
- Model railroad manufacturing
- Models, toy and hobby (e.g., airplane, boat, ship), manufacturing
- Musical instruments, toy, manufacturing
- Railroad models, hobby and toy, manufacturing
- Rifles, toy, manufacturing
- Rocking horses manufacturing
- Science kits (e.g., chemistry sets, microscopes, natural science sets) manufacturing
- Scooters, children's, manufacturing
- Sleds, children's, manufacturing
- Strollers, baby, manufacturing
- Structural toy sets manufacturing
- Stuffed toys (including animals) manufacturing
- Toy furniture and household-type equipment manufacturing
- Toys manufacturing
- Trains and equipment, toy, electric or mechanical, manufacturing
- Tricycles (except metal) manufacturing
- Vehicles, children's (except bicycles and metal tricycles), manufacturing
- Video game devices manufacturing
- Video game machines (except coin- or card-operated) manufacturing
- Wagons, children's (e.g., coaster, express, and play), manufacturing
- Walkers, baby (vehicles), manufacturing
Government Buyers for NAICS 339930
Government agencies that typically purchase products under NAICS 339930 include the Department of Defense, Department of Education, Department of Health and Human Services, and various state and local government entities. These agencies require dolls, toys, and games for use in therapeutic programs, educational settings, morale and welfare support for military personnel, and public recreational programs. Additionally, correctional facilities and social service organizations may procure these products to support rehabilitation efforts. The demand for innovative and safe products makes government procurement critical for fulfilling institutional needs and enhancing community engagement.
Contract Types & Procurement for NAICS 339930
Contracts in this sector often include firm-fixed-price, indefinite delivery/indefinite quantity (IDIQ), and multiple-award contracts, tailored to meet the diverse needs of government buyers. Procurement methods range from simplified acquisitions and competitive sealed bidding to negotiated contracts, depending on the complexity and volume of the order. Typical contract values can vary widely, from small orders for specific toys or parts to large-scale deliveries of educational kits or gaming devices. Long-term supply agreements and blanket purchase agreements are common to ensure consistent availability and cost efficiency over time.
Details for NAICS 339930
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 33993 | Doll, Toy, and Game Manufacturing |
| 3399 | Other Miscellaneous Manufacturing |
| 339 | Miscellaneous Manufacturing |
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