UCONN Advertising W91ZRS25PA019

Posting award notice and JA. Simplified Acquisition Procedures (SAP) DETERMINATION MEMORANDUM FOR SOLE SOURCE ACQUISITIONS OVER THE MICRO-PURCHASE THRESHOLD BUT NOT EXCEEDING THE SIMPLIFIED ACQUISITION THRESHOLDFAR 13.106-3(b)(3)(i)SOLICITATIONS MAY BE LIMITED TO ONE SOURCE ONLY IF THE CONTRACTING OFFICER DETERMINES THAT ONLY ONE SOURCE IS REASONABLY AVAILABLE. WHEN THE CUSTOMER DESCRIBES AN ITEM OR SERVICE, WHICH LIMITS THE AVAILABILITY TO ONE SOURCE, THE DETERMINATION MUST EXPLAIN WHY THE ITEM OR SERVICE PROVIDER IS THE ONLY ONE THAT WILL MEET THE GOVERNMENT'S REQUIREMENT. STATEMENTS SUCH AS "ONLY KNOWN SOURCE" OR "ONLY SOURCE WHICH CAN MEET THE REQUIRED DELIVERY DATE" ARE INADEQUATE TO SUPPORT A SOLE SOURCE PURCHASE. THIS FORM MAY BE USED IN LIEU OF THE DETERMINATION DESCRIBED IN FAR 13.106. THE CUSTOMER SHALL PROVIDE THE FOLLOWING INFORMATION: 1.PURCHASE REQUEST NUMBER 2.ESTIMATED AMOUNT: BRAND NAME BUY YES NO NAME/CAGE CODE OF PROPOSED CONTRACTOR Fund Type OTHERNGREAO&M OTHER 3.BRIEF DESCRIPTION OF SUPPLIES OR SERVICES REQUIRED AND THE INTENDED USE: 4.UNIQUE CHARACTERISTICS THAT LIMIT AVAILABILITY TO ONLY ONE SOURCE, WITHTHE REASON NO OTHER SUPPLIES OR SERVICES CAN BE USED: 5.MARKET RESEARCH: Control No. 0012318372 $90,000.00 3GTE0 Learfield Communications LLC Advertising package targeted to UConn Huskies sport fans/ticket holders, UConn athletes, students and alumni. Due to the uniqueness of the marketing and advertising, this is considered a sole source contract, UConn Sports Properties has a prime demographic that the RRB Command deems necessary to target for lead generation. Learfield Communications, LLC is the only entity that manages UCONN Huskies advertising; therefore this limits availability to compete this requirement. Research conducted indicates that Learfield Communications, LLC is still the only entity that can provide for this particular requirement. 25-03 6.PROVIDE A STATEMENT OF ACTIONS, IF ANY, THE GOVERNMENT MAY TAKE TOREMOVE OR OVERCOME ANY BARRIERS TO COMPETITION BEFORE FUTURE ACQUISITIONS ARE REQUIRED: I CERTIFY THAT THIS JUSTIFICATION IS ACCURATE AND COMPLETE TO THE BEST OF MY KNOWLEDGE AND BELIEF, AND THAT COMPLETING THIS PURCHASE AS A SOLE SOURCE IS IN THE BEST INTEREST OF THE GOVERNMENT. ADDITIONALLY, I APPROVE THIS JUSTIFICATION TO LIMIT COMPETITION SUBJECT TO THE AVAILABILITY OF FUNDS AND PROVIDED THAT THE SERVICES OR SUPPLIES HEREIN DESCRIBED HAVE OTHERWISE BEEN AUTHORIZED FOR ACQUISITION.