NAICS 722410 - Drinking Places (Alcoholic Beverages)

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What is NAICS 722410

NAICS code 722410 covers establishments primarily engaged in preparing and serving alcoholic beverages for immediate consumption. This includes bars, taverns, nightclubs, and similar drinking places that often provide a social environment where patrons can gather and enjoy various alcoholic drinks. While the primary focus is on beverage service, some establishments also offer limited food services to complement the drinking experience. Businesses operating under this code play a significant role in hospitality and entertainment sectors and contribute to local economies through employment and sales tax revenues. Government agencies sometimes contract with these businesses for event catering, morale and welfare activities, and community engagement programs where controlled alcohol service is appropriate and regulated.

Government contracting in this sector typically involves partnerships with licensed establishments to provide secure, responsible alcohol service in official or sanctioned events. These services must comply with federal, state, and local alcohol regulations, ensuring safe consumption environments. Contracting with drinking places supports government-sponsored social functions, training events, and hospitality operations where alcoholic beverages are part of the program. Additionally, some contracts may focus on outreach or cultural events where such establishments are integral to the experience.

Industry Classification for NAICS 722410

This industry comprises establishments known as bars, taverns, nightclubs, or drinking places primarily engaged in preparing and serving alcoholic beverages for immediate consumption. These establishments may also provide limited food services.

Breakdown for NAICS 722410

  • Includes bars, taverns, nightclubs, and similar establishments serving alcoholic drinks primarily for immediate consumption.
  • May provide limited food services alongside alcoholic beverage service.
  • Businesses must hold appropriate state and local liquor licenses to operate legally.
  • Typical government contracts focus on event support, hospitality, and morale-related functions.
  • Compliance with alcohol service laws and responsible consumption practices is mandatory.
  • Small to medium business size standards often apply depending on number of employees and revenue.

Included Activities for NAICS 722410

  • Preparing and serving alcoholic beverages to patrons on-site.
  • Providing limited food service to complement beverage offerings.
  • Hosting and managing social and entertainment events with alcohol service.
  • Ensuring compliance with federal, state, and local liquor laws during service.
  • Coordinating with government agencies for event-specific alcohol service.
  • Implementing responsible beverage service training and verification procedures.
  • Maintaining licenses, permits, and insurance required for alcohol service.
  • Managing crowd control and safety measures during high-attendance events.

Business Types for NAICS 722410

  • Bars
  • Taverns
  • Nightclubs
  • Drinking lounges
  • Hotel bars with limited food service
  • Private club beverage facilities

Subcategories for NAICS 722410

  • Alcoholic beverage drinking places
  • Bars (i.e., drinking places), alcoholic beverage
  • Brew pubs, primarily serving alcoholic beverages for immediate consumption
  • Cocktail lounges
  • Discotheques, alcoholic beverage
  • Drinking places (i.e., bars, lounges, taverns), alcoholic
  • Lounges, cocktail
  • Nightclubs, alcoholic beverage
  • Tap rooms (i.e., drinking places)
  • Taverns (i.e., drinking places)

Government Buyers for NAICS 722410

Government agencies that commonly purchase services from establishments under NAICS 722410 include military morale, welfare, and recreation (MWR) programs; federal event management offices; and public affairs or community relations departments. These agencies require licensed venues or service providers to host official functions, receptions, and social gatherings that include alcoholic beverage service. The need for compliance with alcohol laws and responsible service practices makes contracting with established drinking places essential. Additionally, agencies involved in tourism promotion or cultural event sponsorship may contract these businesses to facilitate social settings with alcohol service, ensuring a controlled and professional environment.

Contract Types & Procurement for NAICS 722410

Contracts for NAICS 722410 services often take the form of firm-fixed-price or indefinite-delivery/indefinite-quantity (IDIQ) agreements, particularly for recurring event support or hospitality services. Procurement methods commonly include competitive bidding, requests for proposals (RFPs), and sole-source awards when specialized or local venue expertise is necessary. Contract values vary widely depending on the event scale and duration, ranging from small event service contracts below $50,000 to larger multi-event or annual agreements that can exceed $500,000. Compliance with licensing, insurance, and safety regulations are key contractual requirements, and vendors must demonstrate the ability to manage alcohol service responsibly.

Details for NAICS 722410

Explore the hierarchy and related codes for this industry

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