RRB Marketing Program Services W911YN25RA009
Summary
AI-generated · Aug 24, 2025Provide a comprehensive marketing package for the Florida Army National Guard’s Recruiting and Retention Battalion to meet recruitment and retention goals. Deliverables include generating qualified recruitment leads, a customized lead capture and nurturing solution, and ongoing support to RRB leadership, recruiters, and marketing staff. The program must address the RRB’s dual mission of promoting the FLARNG and clarifying to the public that it is distinct from Active Duty, with a primary target of non-prior service individuals aged 17–34, and leverage experience in Army National Guard marketing to develop and execute branding, engagements, leads, and recruiter support.
No changes or new information between notices; the requirement remains the same.
Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. FLARNG s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
From Combined Synopsis/Solicitation posted on Jul 14, 2025Contractor to provide a comprehensive marketing package to the Florida Army National Guard (FLARNG) for recruitment and retention goals in accordance with the PWS. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. FLARNG s RRB mission is to promote the FLARNG to gain interest and attention of prospective recruits. The FLARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The FLARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help FLARNG achieve recruitment and retention goals.
From Combined Synopsis/Solicitation posted on Aug 05, 2025Notice history
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Combined Synopsis/Solicitation LATEST Posted Aug 05, 2025View changes (1)
- Set-Aside: SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Sole Source (FAR 19.15) → SBA Certified Economically Disadvantaged WOSB (EDWOSB) Program Set-Aside (FAR 19.15)
Details
Award Information
Not yet awarded
Contacts
Agency
Place of Performance
USA