Local Digital Presence Optimization FY26-RRB01

The Washington National Guard is seeking sources to enhance the digital footprint of 12 local recruiting offices by implementing a comprehensive local search engine optimization (SEO) program. Currently, potential recruits face difficulty in locating, contacting, and verifying the legitimacy of our local stations through online channels. This results in missed lead-generation opportunities and a weakened local brand presence. Interested vendors should respond to this sources sought with capabilities statement outlining recent/relevant experience and how they are able to meet the intent of this requirement. The government is using this market research to determine availability of sources, so please be sure to include name of business, government points of contact, Unique Entity ID (UEI), Cage Code (as applicable), business size type/socio-economic status as represented/registered in the System for Award Management (SAM), and GSA Schedule/Contract number if applicable.