Justification for Award a Sole Source Contract for Strategic Communication Operational Support JA-FY25-0301
Summary
AI-generated · Aug 24, 2025Provide program-level communications expertise to develop strategic communications plans and oversee execution across Defense Health Agency networks and Military Treatment Facilities. Responsibilities include analyzing the information environment, outlining current and upcoming phases of communications initiatives, identifying goals and measurable objectives, creating strategies, tactics, and communications measurements, and defining analytics to measure performance and outcomes. The work covers social media programs, senior leader communications, content management, strategic outreach, media operations, brand oversight, website management, and broadcast/video production in support of the Assistant Secretary of Defense for Health Affairs and the Director, Defense Health Agency.
This is a sole-source justification for a contract to provide these services for a 3-month base period with a 1-month option to continue until a competitive procurement of a follow-on to a prior DHA communications contract is complete, with up to 6 months of extensions allowed under FAR 52.217-8 to address schedule contingencies in the source selection effort.
Services provide program-level communications expertise to develop strategic communications plans that include analyzing the information environment; describing current and upcoming phases of communications initiatives; identifying and developing goals and measurable objectives; creating strategies, tactics, and communications measurements; identifying and executing communications support for the DHA networks and Military Treatment Facilities; and defining analytics and metrics to measure performance and communication effectiveness and outcomes. Efforts include social media programs, senior leader communications, content management, strategic outreach, media operations, brand oversight, website management, and broadcast and video production supporting the Assistant Secretary of Defense for Health Affairs (ASD(HA)) and the Director, Defense Health Agency. The term of services is a 3-month base period and a 1-month option to continue support until the agency completes completitive procurement of a follow-on to contract HT001120D0005, order HT001125F0062, which ended July 29th, 2025. The term of services also includes up to 6 months of extention under the authority at FAR 52.217-8, Option to Extend Services, to address schedule contingencies in the source selection effort.
From Justification posted on Aug 05, 2025Notice history
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Justification LATEST Posted Aug 05, 2025
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USA