AoI-0001 Campaign Management Tool FA300225SC002

The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines. While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. Flight Training (611512) Professional and Management Development Training (611430) Other Technical and Trade Schools (611519) Educational Support Services (611710) Computer Training (611420) All Other Professional, Scientific, and Technical Services (541990) Engineering Services (541330) Language Schools (611630) Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) Administration Mgmt and General Consulting Services (541611) Advertising Agencies (541810) Attatchments: 1. 338 ESS Human Capital CSO Final Posting_06-13-2025

Amedment 0001 - Correct Solicitation Number within Attachment 1. Add - The Government intends to post AOIs as needs or capability gaps are identified. Vendors are encouraged to monitor SAM.gov for all future AOIs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines. While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. Flight Training (611512) Professional and Management Development Training (611430) Other Technical and Trade Schools (611519) Educational Support Services (611710) Computer Training (611420) All Other Professional, Scientific, and Technical Services (541990) Engineering Services (541330) Language Schools (611630) Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) Administration Mgmt and General Consulting Services (541611) Advertising Agencies (541810) Attatchments: 1. 338 ESS Human Capital CSO Final Posting_06-13-2025

Area of Interest 0001 - AI-Enabled Marketing and Communications Campaign Management System Points of Contact: Melody Taylor, 338 ESS/PKA, melody.taylor@us.af.mil and 2d Lt Phillip Napier 338 ESS/PKA, philip.napier@us.af.mil. AoI Phase 1 White Paper submissions are DUE 03 November 2025 no later than 11:00AM CST. Please email submissions to the AOI Phase 1 White Paper to the Contracting Officers listed above and AFICC.338ESS.CSO@us.af.mil . Confirm receipt with a separate email (not containing attachments). Phase 1 White Paper submissions will only be accepted during the specified period and shall be prepared in a accordance with the formats in Attachment 1. Offerors should monitor (www.sam.gov) for amendments to this AoI Solicitation. See Attachment FA300225SC002 FY26 AOI-0001 for more details See AOI-0001 Attachment 2 Mission Requirements and Total Force Integration for context. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Amedment 0001 - Correct Solicitation Number within Attachment 1. Add - The Government intends to post AOIs as needs or capability gaps are identified. Vendors are encouraged to monitor SAM.gov for all future AOIs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines. While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. Flight Training (611512) Professional and Management Development Training (611430) Other Technical and Trade Schools (611519) Educational Support Services (611710) Computer Training (611420) All Other Professional, Scientific, and Technical Services (541990) Engineering Services (541330) Language Schools (611630) Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) Administration Mgmt and General Consulting Services (541611) Advertising Agencies (541810) Attatchments: 1. 338 ESS Human Capital CSO Final Posting_06-13-2025

The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) seeks to modernize its marketing and communications operations to enhance recruitment effectiveness, improve operational efficiency, and maximize return on investment. This will be achieved through an advanced, AI-enabled Marketing and Communications Campaign Management System: a unified, cloud-based platform for managing the full complexity of marketing and communications operations. The contractor shall provide a comprehensive, integrated, and scalable solution that integrates specialized applications, proprietary AI, and siloed data into a single, coherent workflow. This system will enable the DAF to leverage its internal capabilities, data assets, and personnel to create authentic, targeted recruitment campaigns, addressing challenges such as fragmented marketing efforts, untapped internal capabilities, and the need for rapid content creation and data-driven optimization. The primary focus is to improve efficiency, optimize performance, and enhance the effectiveness of marketing and communication campaigns.

THIS AREA OF INTEREST (AOI 1) IS CURRENTLY CLOSED AND ARCHIVED, WHITE PAPERS AND INTEREST REGARDING AOI 1 WILL NO LONGER BE ENTERTAINED. ALL PREVIOUSLY APPLICABLE ATTACHMENT ARE ALSO ARCHIVED. Area of Interest 0001 - AI-Enabled Marketing and Communications Campaign Management System Points of Contact: Melody Taylor, 338 ESS/PKA, melody.taylor@us.af.mil and 2d Lt Phillip Napier 338 ESS/PKA, philip.napier@us.af.mil. AoI Phase 1 White Paper submissions are DUE 03 November 2025 no later than 11:00AM CST. Please email submissions to the AOI Phase 1 White Paper to the Contracting Officers listed above and AFICC.338ESS.CSO@us.af.mil . Confirm receipt with a separate email (not containing attachments). Phase 1 White Paper submissions will only be accepted during the specified period and shall be prepared in a accordance with the formats in Attachment 1. Offerors should monitor (www.sam.gov) for amendments to this AoI Solicitation. See Attachment FA300225SC002 FY26 AOI-0001 for more details See AOI-0001 Attachment 2 Mission Requirements and Total Force Integration for context. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Amedment 0001 - Correct Solicitation Number within Attachment 1. Add - The Government intends to post AOIs as needs or capability gaps are identified. Vendors are encouraged to monitor SAM.gov for all future AOIs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines. While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. Flight Training (611512) Professional and Management Development Training (611430) Other Technical and Trade Schools (611519) Educational Support Services (611710) Computer Training (611420) All Other Professional, Scientific, and Technical Services (541990) Engineering Services (541330) Language Schools (611630) Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) Administration Mgmt and General Consulting Services (541611) Advertising Agencies (541810) Attatchments: 1. 338 ESS Human Capital CSO Final Posting_06-13-2025

The 338th Enterprise Sourcing Squadron (338 ESS), Joint Base San Antonio (JBSA) Randolph, Texas, issues this Commercial Solutions Opening (CSO) under DFARS 212.70 to seek innovative commercial solutions for Human Capital (HC) services (training, education, and human resources) supporting the Air Education and Training Command (AETC). The Government is inviting offerors to submit White Papers with strategic sourcing solutions for HC services, as specified in individual Area(s) of Interest (AOIs). See individual AOIs for submission deadlines. While the following NAICS codes are anticipated for this CSO, the Government may consider others as applicable to specific AOIs. See individual AOIs for applicable NAICS codes. Flight Training (611512) Professional and Management Development Training (611430) Other Technical and Trade Schools (611519) Educational Support Services (611710) Computer Training (611420) All Other Professional, Scientific, and Technical Services (541990) Engineering Services (541330) Language Schools (611630) Research and Development in the Physical, Engineering, and Life Sciences (Except Nano- and Biotechnology) (541715) Administration Mgmt and General Consulting Services (541611) Advertising Agencies (541810) Film/Video Production (512110) Media Purchasing (541830) Attatchments: 1. 338 ESS Human Capital CSO Final Posting_06-13-2025 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- THIS AREA OF INTEREST (AOI 1) IS CURRENTLY CLOSED AND ARCHIVED, WHITE PAPERS AND INTEREST REGARDING AOI 1 WILL NO LONGER BE ENTERTAINED. ALL PREVIOUSLY APPLICABLE ATTACHMENT ARE ALSO ARCHIVED. Area of Interest 0001 - AI-Enabled Marketing and Communications Campaign Management System Points of Contact: See CSO POC for current information regarding Areas of Interest. AoI Phase 1 – White Paper submissions are DUE 03 November 2025 no later than 11:00AM CST. Please email submissions to the AOI Phase 1 – White Paper to the Contracting Officers listed above and AFICC.338ESS.CSO@us.af.mil . Confirm receipt with a separate email (not containing attachments). Phase 1 – White Paper submissions will only be accepted during the specified period and shall be prepared in a accordance with the formats in Attachment 1. Offerors should monitor (www.sam.gov) for amendments to this AoI Solicitation. See Attachment FA300225SC002 FY26 AOI-0001 for more details See AOI-0001 Attachment 2 Mission Requirements and Total Force Integration for context. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- Amedment 0001 - Correct Solicitation Number within Attachment 1. Add - The Government intends to post AOIs as needs or capability gaps are identified. Vendors are encouraged to monitor SAM.gov for all future AOIs. --------------------------------------------------------------------------------------------------------------------------------------------------------------------