Assistance in Reimagining the Smithsonian Learning Lab 033
Summary
AI-generated · Dec 17, 2025Seeking a creative and strategic thought-partner to reimagine the Smithsonian Learning Lab as a one-stop, easy-to-use, transdisciplinary learning platform that is readily accessible and indispensable to PK-12 teachers. The effort aims to increase usage of Smithsonian digital learning assets, align resources with instructional standards, and seamlessly integrate with educators’ existing tools and platforms while expanding partnerships. The current Learning Lab holds millions of objects and user-created content, which creates friction in search and quick incorporation into instruction; the revamped platform should be easily discoverable, usable, and ready-to-deliver for classroom use, with the goal of reaching every classroom in the nation.
Primary audience: PK-12 teachers; secondary audience: PK-12 students via supplemental materials (quizzes, assessments, etc.) linked to instruction. The project involves developing wireframes or a prototype and testing with teachers to assess navigation and usefulness. This is an RFI to gather information, not a solicitation or commitment, and full details and response instructions are in the attached full RFI.
This is a request for information ( RFI ) only and does not constitute a request for proposals or a commitment, implied or otherwise, that the Smithsonian will issue a solicitation for this project. The Smithsonian seeks out a creative and strategic thought-partner in reimagining Learning Lab. Learning Lab has an annual reach of 600,000+ users. However, from 2016 to 2025, the digital landscape has changed. The Smithsonian has set a goal to reach every classroom in the nation, which would entail connecting with nearly 4 million teachers, who then connect with over 49 million PreK-12 students. Learning Lab is one of the Smithsonian s primary tools for this endeavor. Learning Lab was initially conceived as a place that would have everything under the sun, with over 6 million museum objects, primary resources, artifacts, and digital media, along with over 50,000 collections of user-created and curated content. However, this online platform is also a challenge as the sheer volume creates barriers and friction points in efficiently and effectively searching for, locating, and incorporating content quickly into instructional strategies. To make the Smithsonian s digital educational resources accessible, discoverable, usable, and meaningful for teachers, the Office of Educational Technology is embarking on a significant examination and rethink of the Smithsonian s Learning Lab platform. The goals are to increase usage of Smithsonian digital learning assets, meet the current needs of PreK-12 teachers, and ultimately reach every classroom across the Nation with the rich and robust content that the Smithsonian has to offer. Project Goals: The revamp of the Learning Lab platform supports the Smithsonian s ability to reach every PreK-12 classroom in the Nation, a core initiative in the Smithsonian s Strategic Plan. The goals for the new platform include: To be a one-stop, easy-to-use learning platform that is uniquely transdisciplinary, readily accessible, and indispensable to a wide range of teachers by making Smithsonian content easily discoverable to support utilization and incorporation into instruction. To provide tools and scaffolding for educators working in a range of disciplines across the country to effectively teach with objects and to seamlessly incorporate authentic learning experiences into their curriculum on a regular basis. To work in harmony with the learning tools and platforms that educators are already using and expand our reach through platform integration and partnerships. Target Audience: Primary audience: PreK-12 teachers The primary user of the revamped Learning Lab will be PK12 teachers. As we develop a content strategy and use it to develop new wire frames/a prototype for the new site, we will test it with teachers to understand how they navigate, if it is intuitive, and if it gives them the results they are looking for. (See Appendix 1 for user persona about how a teacher might engage with the new Learning Lab). Secondary audience: PK12 student Students will engage with the site through supplemental materials (quizzes, assessments, etc) teachers can send to students, that align with what they are teaching. Needs We Are Trying To Meet: Educators are stressed and time strapped. They need reliable ready-to-go teaching resources that they can both find and access quickly and easily deliver to students without additional time to prepare and create. Educators need to find teaching content that aligns with their content and instructional standards. Educators need to find resources according to the grade level and subject they teach. SEE ATTACHED FULL RFI FOR ALL DETAILS AND INSTRUCTIONS ON HOW TO RESPOND
From Sources Sought posted on Dec 16, 2025ANSWERS TO QUESTIONS ATTACHED This is a request for information ( RFI ) only and does not constitute a request for proposals or a commitment, implied or otherwise, that the Smithsonian will issue a solicitation for this project. The Smithsonian seeks out a creative and strategic thought-partner in reimagining Learning Lab. Learning Lab has an annual reach of 600,000+ users. However, from 2016 to 2025, the digital landscape has changed. The Smithsonian has set a goal to reach every classroom in the nation, which would entail connecting with nearly 4 million teachers, who then connect with over 49 million PreK-12 students. Learning Lab is one of the Smithsonian s primary tools for this endeavor. Learning Lab was initially conceived as a place that would have everything under the sun, with over 6 million museum objects, primary resources, artifacts, and digital media, along with over 50,000 collections of user-created and curated content. However, this online platform is also a challenge as the sheer volume creates barriers and friction points in efficiently and effectively searching for, locating, and incorporating content quickly into instructional strategies. To make the Smithsonian s digital educational resources accessible, discoverable, usable, and meaningful for teachers, the Office of Educational Technology is embarking on a significant examination and rethink of the Smithsonian s Learning Lab platform. The goals are to increase usage of Smithsonian digital learning assets, meet the current needs of PreK-12 teachers, and ultimately reach every classroom across the Nation with the rich and robust content that the Smithsonian has to offer. Project Goals: The revamp of the Learning Lab platform supports the Smithsonian s ability to reach every PreK-12 classroom in the Nation, a core initiative in the Smithsonian s Strategic Plan. The goals for the new platform include: To be a one-stop, easy-to-use learning platform that is uniquely transdisciplinary, readily accessible, and indispensable to a wide range of teachers by making Smithsonian content easily discoverable to support utilization and incorporation into instruction. To provide tools and scaffolding for educators working in a range of disciplines across the country to effectively teach with objects and to seamlessly incorporate authentic learning experiences into their curriculum on a regular basis. To work in harmony with the learning tools and platforms that educators are already using and expand our reach through platform integration and partnerships. Target Audience: Primary audience: PreK-12 teachers The primary user of the revamped Learning Lab will be PK12 teachers. As we develop a content strategy and use it to develop new wire frames/a prototype for the new site, we will test it with teachers to understand how they navigate, if it is intuitive, and if it gives them the results they are looking for. (See Appendix 1 for user persona about how a teacher might engage with the new Learning Lab). Secondary audience: PK12 student Students will engage with the site through supplemental materials (quizzes, assessments, etc) teachers can send to students, that align with what they are teaching. Needs We Are Trying To Meet: Educators are stressed and time strapped. They need reliable ready-to-go teaching resources that they can both find and access quickly and easily deliver to students without additional time to prepare and create. Educators need to find teaching content that aligns with their content and instructional standards. Educators need to find resources according to the grade level and subject they teach. SEE ATTACHED FULL RFI FOR ALL DETAILS AND INSTRUCTIONS ON HOW TO RESPOND
From Sources Sought posted on Jan 14, 2026ANSWERS TO QUESTIONS ATTACHED This is a request for information ( RFI ) only and does not constitute a request for proposals or a commitment, implied or otherwise, that the Smithsonian will issue a solicitation for this project. The Smithsonian seeks out a creative and strategic thought-partner in reimagining Learning Lab. Learning Lab has an annual reach of 600,000+ users. However, from 2016 to 2025, the digital landscape has changed. The Smithsonian has set a goal to reach every classroom in the nation, which would entail connecting with nearly 4 million teachers, who then connect with over 49 million PreK-12 students. Learning Lab is one of the Smithsonian s primary tools for this endeavor. Learning Lab was initially conceived as a place that would have everything under the sun, with over 6 million museum objects, primary resources, artifacts, and digital media, along with over 50,000 collections of user-created and curated content. However, this online platform is also a challenge as the sheer volume creates barriers and friction points in efficiently and effectively searching for, locating, and incorporating content quickly into instructional strategies. To make the Smithsonian s digital educational resources accessible, discoverable, usable, and meaningful for teachers, the Office of Educational Technology is embarking on a significant examination and rethink of the Smithsonian s Learning Lab platform. The goals are to increase usage of Smithsonian digital learning assets, meet the current needs of PreK-12 teachers, and ultimately reach every classroom across the Nation with the rich and robust content that the Smithsonian has to offer. Project Goals: The revamp of the Learning Lab platform supports the Smithsonian s ability to reach every PreK-12 classroom in the Nation, a core initiative in the Smithsonian s Strategic Plan. The goals for the new platform include: To be a one-stop, easy-to-use learning platform that is uniquely transdisciplinary, readily accessible, and indispensable to a wide range of teachers by making Smithsonian content easily discoverable to support utilization and incorporation into instruction. To provide tools and scaffolding for educators working in a range of disciplines across the country to effectively teach with objects and to seamlessly incorporate authentic learning experiences into their curriculum on a regular basis. To work in harmony with the learning tools and platforms that educators are already using and expand our reach through platform integration and partnerships. Target Audience: Primary audience: PreK-12 teachers The primary user of the revamped Learning Lab will be PK12 teachers. As we develop a content strategy and use it to develop new wire frames/a prototype for the new site, we will test it with teachers to understand how they navigate, if it is intuitive, and if it gives them the results they are looking for. (See Appendix 1 for user persona about how a teacher might engage with the new Learning Lab). Secondary audience: PK12 student Students will engage with the site through supplemental materials (quizzes, assessments, etc) teachers can send to students, that align with what they are teaching. Needs We Are Trying To Meet: Educators are stressed and time strapped. They need reliable ready-to-go teaching resources that they can both find and access quickly and easily deliver to students without additional time to prepare and create. Educators need to find teaching content that aligns with their content and instructional standards. Educators need to find resources according to the grade level and subject they teach. SEE ATTACHED FULL RFI FOR ALL DETAILS AND INSTRUCTIONS ON HOW TO RESPOND
From Sources Sought posted on Jan 21, 2026ANSWERS TO QUESTIONS ATTACHED This is a request for information ( RFI ) only and does not constitute a request for proposals or a commitment, implied or otherwise, that the Smithsonian will issue a solicitation for this project. The Smithsonian seeks out a creative and strategic thought-partner in reimagining Learning Lab. Learning Lab has an annual reach of 600,000+ users. However, from 2016 to 2025, the digital landscape has changed. The Smithsonian has set a goal to reach every classroom in the nation, which would entail connecting with nearly 4 million teachers, who then connect with over 49 million PreK-12 students. Learning Lab is one of the Smithsonian s primary tools for this endeavor. Learning Lab was initially conceived as a place that would have everything under the sun, with over 6 million museum objects, primary resources, artifacts, and digital media, along with over 50,000 collections of user-created and curated content. However, this online platform is also a challenge as the sheer volume creates barriers and friction points in efficiently and effectively searching for, locating, and incorporating content quickly into instructional strategies. To make the Smithsonian s digital educational resources accessible, discoverable, usable, and meaningful for teachers, the Office of Educational Technology is embarking on a significant examination and rethink of the Smithsonian s Learning Lab platform. The goals are to increase usage of Smithsonian digital learning assets, meet the current needs of PreK-12 teachers, and ultimately reach every classroom across the Nation with the rich and robust content that the Smithsonian has to offer. Project Goals: The revamp of the Learning Lab platform supports the Smithsonian s ability to reach every PreK-12 classroom in the Nation, a core initiative in the Smithsonian s Strategic Plan. The goals for the new platform include: To be a one-stop, easy-to-use learning platform that is uniquely transdisciplinary, readily accessible, and indispensable to a wide range of teachers by making Smithsonian content easily discoverable to support utilization and incorporation into instruction. To provide tools and scaffolding for educators working in a range of disciplines across the country to effectively teach with objects and to seamlessly incorporate authentic learning experiences into their curriculum on a regular basis. To work in harmony with the learning tools and platforms that educators are already using and expand our reach through platform integration and partnerships. Target Audience: Primary audience: PreK-12 teachers The primary user of the revamped Learning Lab will be PK12 teachers. As we develop a content strategy and use it to develop new wire frames/a prototype for the new site, we will test it with teachers to understand how they navigate, if it is intuitive, and if it gives them the results they are looking for. (See Appendix 1 for user persona about how a teacher might engage with the new Learning Lab). Secondary audience: PK12 student Students will engage with the site through supplemental materials (quizzes, assessments, etc) teachers can send to students, that align with what they are teaching. Needs We Are Trying To Meet: Educators are stressed and time strapped. They need reliable ready-to-go teaching resources that they can both find and access quickly and easily deliver to students without additional time to prepare and create. Educators need to find teaching content that aligns with their content and instructional standards. Educators need to find resources according to the grade level and subject they teach. SEE ATTACHED FULL RFI FOR ALL DETAILS AND INSTRUCTIONS ON HOW TO RESPOND
From Sources Sought posted on Jan 27, 2026Notice history
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Sources Sought Posted Dec 16, 2025
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Sources Sought Posted Jan 21, 2026No changes from previous notice
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Sources Sought LATEST Posted Jan 27, 2026No changes from previous notice
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Place of Performance
USA