NAICS 71121 - Spectator Sports

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What is NAICS 71121

NAICS code 71121, Spectator Sports, encompasses a diverse range of entities engaged in live sporting events before a paying audience. This includes professional sports teams and clubs, racetracks without casinos, independent athletes participating in live events, owners of racing participants like horses and dogs, as well as specialized support service providers such as sports trainers. These organizations may operate their own venues, such as stadiums or arenas, but many function primarily as event organizers or service providers. Government agencies contract these services to support community engagement, promote public health and wellness, and foster economic development through sports-related activities and events. Additionally, spectator sports entities often collaborate with government bodies for event management, security, and logistical support at public venues.

Industry Classification for NAICS 71121

This industry comprises (1) sports teams or clubs primarily participating in live sporting events before a paying audience; (2) establishments primarily engaged in operating racetracks without casinos; (3) independent athletes engaged in participating in live sporting or racing events before a paying audience; (4) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator sports events; and (5) establishments, such as sports trainers, primarily engaged in providing specialized services to support participants in sports events or competitions. The sports teams and clubs included in this industry may or may not operate their own arena, stadium, or other facility for presenting their games or other spectator sports events.

Breakdown for NAICS 71121

  • Includes professional sports teams and clubs participating in live events before paying audiences.
  • Encompasses racetrack operations without casino gaming elements.
  • Covers independent athletes engaged in competitive live sporting or racing events.
  • Includes owners of racing participants such as horses, dogs, and cars for competition entry.
  • Involves specialized service providers supporting sports participants, such as trainers.
  • Entities may operate their own venues or utilize public facilities for events.

Included Activities for NAICS 71121

  • Organizing and managing live sporting events and competitions.
  • Operating racetracks and other non-casino spectator sports venues.
  • Providing athletic training and specialized support services to competitors.
  • Managing sports teams, clubs, or racing participant entries in events.
  • Coordinating event logistics, ticketing, and audience services.
  • Maintaining and operating sports facilities and stadiums.
  • Facilitating security and crowd control during live sports events.
  • Promoting community engagement through sports programs and outreach.

Business Types for NAICS 71121

  • Professional sports teams and clubs
  • Racetrack operators without casino gambling
  • Independent professional athletes
  • Owners of racing participants (horses, dogs, cars)
  • Sports trainers and athletic support service providers

Government Buyers for NAICS 71121

Government buyers for NAICS 71121 services include local and state parks and recreation departments, military and veterans affairs offices, educational institutions, and tourism or economic development agencies. These agencies procure spectator sports services to facilitate public sporting events, promote physical activity, support military morale programs, and enhance tourism through sporting competitions. Additionally, federal agencies may contract with sports teams or event organizers for special events, outreach programs, or community engagement initiatives, leveraging sports as a tool for public diplomacy and social cohesion.

Contract Types & Procurement for NAICS 71121

Contracts in this sector commonly include fixed-price agreements for event hosting, service contracts for training and athlete support, and indefinite delivery/indefinite quantity (IDIQ) contracts for ongoing event management or facility operations. Procurement methods often involve competitive bidding due to the public visibility and budgetary implications of sporting events. Contract values vary widely, ranging from smaller contracts for training services or athlete support to multimillion-dollar agreements for stadium operations or major event productions. Government contracts may also include grants or cooperative agreements supporting community sports initiatives.

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