NAICS 71132 - Promoters of Performing Arts, Sports, and Similar Events without Facilities
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Related NAICS Codes for NAICS 71132
Click on any NAICS code to explore that specific industry within NAICS 71132
| NAICS Code | Industry Title |
|---|---|
| 711320 | Promoters of Performing Arts, Sports, and Similar Events without Facilities |
What is NAICS 71132
NAICS code 71132 covers businesses primarily engaged in promoting performing arts, sports, and similar events without owning or operating the facilities where the events take place. These promoters organize, market, and manage live events such as concerts, theatrical performances, sports competitions, and festivals by coordinating with venues, artists, athletes, and vendors. The sector includes entities responsible for advertising events, negotiating contracts, arranging logistics, and selling tickets, but excludes those that own or operate performance venues. Government agencies contract for these services to support cultural, recreational, and community engagement initiatives, often aiming to provide public access to entertainment and promote local economic development through event-driven tourism and activities.
Breakdown for NAICS 71132
- Includes promoters organizing performing arts, sports, and similar events without owning venues.
- Focuses on event marketing, management, and ticketing services.
- Excludes facility owners and operators managing physical venues.
- Applicable to businesses of varying sizes, from small event planners to large-scale promoters.
- Covers a wide range of event types including concerts, theater, sports competitions, and festivals.
Included Activities for NAICS 71132
- Negotiating contracts with performers, athletes, and vendors.
- Marketing and advertising live events to target audiences.
- Coordinating event logistics such as scheduling, ticketing, and staffing.
- Managing ticket sales and distribution channels.
- Securing permits and ensuring regulatory compliance for events.
- Organizing community outreach and promotional campaigns.
- Liaising with government agencies and sponsors for event support.
- Implementing health and safety protocols during event execution.
Business Types for NAICS 71132
- Independent event promoters
- Sports event management companies
- Performing arts production agencies
- Entertainment marketing firms
- Festival and concert promotion companies
Government Buyers for NAICS 71132
Government agencies at the federal, state, and local levels frequently procure these services to facilitate public events, cultural programs, and community outreach activities. Departments such as the National Endowment for the Arts, local parks and recreation departments, tourism boards, and military morale and welfare organizations often contract promoters to organize performing arts showcases, sporting events, and festivals. These agencies rely on experienced promoters to efficiently manage event logistics, ensure compliance with regulations, and enhance public participation, thereby maximizing the impact of government-sponsored cultural and recreational initiatives.
Contract Types & Procurement for NAICS 71132
Contracts awarded under NAICS 71132 commonly include firm-fixed-price, cost-reimbursement, and time-and-materials agreements based on event scope and complexity. Competitive bidding and sole-source awards are typical procurement methods depending on the uniqueness of the event and promoter expertise. Contract values vary widely, from small community event promotions valued at several thousand dollars to large-scale national tours and sports promotions reaching into the millions. Task orders under indefinite delivery/indefinite quantity (IDIQ) contracts are also used to maintain flexibility for multiple events throughout the fiscal year.
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