NAICS 532310 - General Rental Centers

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Key Terms

NAICS 53231 NAICS 5323 NAICS 532 NAICS 53 equipment rental short-term lease commercial equipment industrial tools audiovisual rental construction equipment lawn and garden machinery party supplies rental government contracting IDIQ contracts GSA schedule

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What is NAICS 532310

NAICS code 532310 covers establishments primarily engaged in the rental of a broad range of consumer, commercial, and industrial equipment. Businesses operating under this classification typically maintain inventories of tools, machinery, and supplies available for short-term rental, catering to varied client needs including construction, home improvement, event management, and landscaping. These general rental centers provide convenient access to equipment such as audiovisual devices, contractors' tools, lawn and garden machinery, and party supplies, enabling customers to complete projects without the expense and commitment of ownership. Government agencies frequently contract with businesses in this sector to access specialized equipment for temporary projects, avoiding the logistical and financial burdens associated with purchasing and maintaining costly assets. This flexibility supports efficient mission execution and cost-effective resource management.

Industry Classification for NAICS 532310

This industry comprises establishments primarily engaged in renting a range of consumer, commercial, and industrial equipment. Establishments in this industry typically operate from conveniently located facilities where they maintain inventories of goods and equipment that they rent for short periods of time. The type of equipment that establishments in this industry provide often includes, but is not limited to: audio visual equipment, contractors' and builders' tools and equipment, home repair tools, lawn and garden equipment, moving equipment and supplies, and party and banquet equipment and supplies.

Breakdown for NAICS 532310

  • Focuses on short-term rental of diverse consumer and industrial equipment.
  • Includes rental of audiovisual, construction, lawn, and event equipment.
  • Typically operates from facilities maintaining on-site rental inventories.
  • Supports both commercial clients and government projects.
  • Subject to SBA small business size standards based on annual revenue.
  • Enables cost-effective access to specialized equipment without ownership.

Included Activities for NAICS 532310

  • Renting contractors' and builders' tools and equipment.
  • Providing audiovisual equipment for government events and training.
  • Supplying lawn and garden equipment for maintenance projects.
  • Offering party and banquet supplies for public gatherings.
  • Renting moving equipment and supplies for logistical support.
  • Managing inventory and maintenance of rental equipment.
  • Coordinating short-term rental agreements and logistics.
  • Delivering equipment to government sites as required.

Business Types for NAICS 532310

  • General equipment rental companies
  • Construction equipment rental firms
  • Party and event supply rental businesses
  • Industrial tool rental providers
  • Lawn and garden equipment rental services
  • Audiovisual equipment rental companies

Subcategories for NAICS 532310

  • General rental centers
  • Home and garden equipment rental centers
  • Rent-all centers

Government Buyers for NAICS 532310

Federal, state, and local government agencies often procure equipment rentals from general rental centers to support a wide array of operational needs. Agencies such as public works departments, emergency management offices, military installations, and parks and recreation divisions rely on short-term equipment rentals for construction, maintenance, disaster response, and event facilitation. These agencies require access to reliable and diverse equipment without the overhead of long-term ownership, making rental services essential for meeting fluctuating demand and project-specific requirements. Contracting for these services helps ensure that government entities can rapidly mobilize resources, maintain continuity of operations, and optimize budget allocations.

Contract Types & Procurement for NAICS 532310

Contracts for NAICS 532310 services commonly include firm-fixed-price, indefinite delivery/indefinite quantity (IDIQ), and time-and-materials agreements. Government procurement methods often involve competitive bidding through Requests for Proposals (RFPs), Invitations for Bids (IFBs), and General Services Administration (GSA) schedules. Typical contract values vary widely based on project scope, rental duration, and equipment types, ranging from small task orders for short-term tool rentals to larger multi-year contracts supporting extensive construction or event operations. Many contracts emphasize flexibility, allowing agencies to adjust quantities and equipment types as project needs evolve.

Details for NAICS 532310

Explore the hierarchy and related codes for this industry

NAICS Code Industry Title
531 Real Estate
5311 Lessors of Real Estate
53111 Lessors of Residential Buildings and Dwellings
531110 Lessors of Residential Buildings and Dwellings
53112 Lessors of Nonresidential Buildings (except Miniwarehouses)
531120 Lessors of Nonresidential Buildings (except Miniwarehouses)
53113 Lessors of Miniwarehouses and Self-Storage Units
531130 Lessors of Miniwarehouses and Self-Storage Units
53119 Lessors of Other Real Estate Property
531190 Lessors of Other Real Estate Property
5312 Offices of Real Estate Agents and Brokers
53121 Offices of Real Estate Agents and Brokers
531210 Offices of Real Estate Agents and Brokers
5313 Activities Related to Real Estate
53131 Real Estate Property Managers
531311 Residential Property Managers
531312 Nonresidential Property Managers
53132 Offices of Real Estate Appraisers
531320 Offices of Real Estate Appraisers
53139 Other Activities Related to Real Estate
531390 Other Activities Related to Real Estate
532 Rental and Leasing Services
5321 Automotive Equipment Rental and Leasing
53211 Passenger Car Rental and Leasing
532111 Passenger Car Rental
532112 Passenger Car Leasing
53212 Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing
532120 Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing
5322 Consumer Goods Rental
53221 Consumer Electronics and Appliances Rental
532210 Consumer Electronics and Appliances Rental
53228 Other Consumer Goods Rental
532281 Formal Wear and Costume Rental
532282 Video Tape and Disc Rental
532283 Home Health Equipment Rental
532284 Recreational Goods Rental
532289 All Other Consumer Goods Rental
5323 General Rental Centers
53231 General Rental Centers
532310 Current General Rental Centers
5324 Commercial and Industrial Machinery and Equipment Rental and Leasing
53241 Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing
532411 Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing
532412 Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing
53242 Office Machinery and Equipment Rental and Leasing
532420 Office Machinery and Equipment Rental and Leasing
53249 Other Commercial and Industrial Machinery and Equipment Rental and Leasing
532490 Other Commercial and Industrial Machinery and Equipment Rental and Leasing
533 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
5331 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
53311 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
533110 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)

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