NAICS 449210 - Electronics and Appliance Retailers
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What is NAICS 449210
NAICS code 449210 pertains to Electronics and Appliance Retailers, encompassing establishments primarily engaged in retailing new household appliances and consumer electronic products. This includes a wide range of goods such as televisions, computers, electronic tablets, cameras, and audio/video media. Businesses operating under this code may specialize in a single product line or offer a broader selection of electronic goods, often coupled with repair and support services. Additionally, these retailers may sell prepackaged or downloadable computer software and prerecorded digital media. Government agencies contract with businesses in this sector to procure reliable, up-to-date electronic equipment necessary for operational efficiency and technological advancement across various departments. These products support critical functions, from communications to data processing and public service delivery.
Industry Classification for NAICS 449210
This industry comprises establishments primarily engaged in one of the following: (1) retailing an array of new household-type appliances and consumer-type electronic products, such as televisions, computers, electronic tablets, and cameras; (2) specializing in retailing a single line of new consumer-type electronic products; (3) retailing these new products in combination with repair and support services; (4) retailing new prepackaged or downloadable computer software (without publishing); and/or (5) retailing prerecorded audio and video media, such as downloadable digital music and video files (without production or publishing), CDs, and DVDs.
Illustrative Examples:
- Appliance retailers, household-type
- Consumer-type electronics retailers (e.g., televisions, computers, cameras)
- Cellular telephone accessories retailers
- Stereo and sound system retailers (except automotive)
Breakdown for NAICS 449210
- Includes retailers selling new household appliances and consumer electronic products.
- Covers establishments specializing in single or multiple product lines.
- Encompasses retail sales combined with repair and support services.
- Includes sales of downloadable computer software and prerecorded digital media.
- Relevant to both small businesses and large retailers servicing government contracts.
Included Activities for NAICS 449210
- Retailing televisions, computers, electronic tablets, and cameras.
- Selling cellular telephone accessories and consumer electronics.
- Providing repair and maintenance services for electronic products.
- Retailing prepackaged and downloadable computer software licenses.
- Supplying prerecorded audio and video media including digital music and video files.
- Offering customer support and technical assistance for purchased products.
- Managing inventory and logistics for government contract fulfillment.
- Ensuring compliance with federal purchasing regulations and standards.
Business Types for NAICS 449210
- Consumer electronics retailers
- Household appliance retailers
- Specialty electronics accessory stores
- Repair and service centers affiliated with retail sales
- Small business vendors specializing in federal contracts
- Authorized distributors of computer software and digital media
Subcategories for NAICS 449210
- Appliance stores, household-type
- Audio equipment stores (except automotive)
- Camera shops, photographic
- Cellular telephone accessories stores
- Citizens' band (CB) radio stores
- Computer equipment stores
- Computer software, prepackaged, new, mail-order houses
- Computer stores
- Consumer-type electronic stores (e.g., televisions, computers, cameras)
- Electronic part and component stores
- Household-type appliance stores
- Music retailers (e.g., downloadable digital music files (without production or publishing))
- Music stores (e.g., cassette, compact disc, record, tape)
- Photographic supply stores
- Prerecorded tape, compact disc, and record, new, mail-order houses
- Radio and television stores
- Record stores, new
- Sewing machine stores, household-type
- Software retailers (e.g., downloadable computer software (without publishing))
- Software stores, computer
- Stereo stores (except automotive)
- Television and radio stores
- TV (television) stores
- Vacuum cleaner stores, household-type
- Video game software stores
- Video tape stores
Government Buyers for NAICS 449210
Government agencies that commonly procure products and services under NAICS 449210 include defense departments, federal IT and communication offices, educational institutions, and public safety organizations. These agencies require a consistent supply of consumer electronics and household-type appliances to maintain infrastructure, support field operations, enable remote work capabilities, and upgrade technology systems. The demand for specialized electronic accessories and support services also drives government purchases to ensure devices remain functional and secure. Agencies prioritize vendors capable of providing quality products, timely delivery, and ongoing support to meet strict federal standards and budgetary constraints.
Contract Types & Procurement for NAICS 449210
Contracts in this NAICS code typically involve firm-fixed-price agreements for procurement of electronics and appliances, sometimes paired with maintenance or repair service contracts. Procurement methods often include competitive bidding, simplified acquisition procedures, and government-wide acquisition contracts (GWACs) to streamline purchasing from qualified retailers. Contract values vary widely depending on agency needs, ranging from small purchases of accessories and software licenses to multi-million dollar contracts for bulk electronics acquisition and comprehensive service packages. Long-term contracts may incorporate options for renewal based on performance and evolving technology requirements.
Details for NAICS 449210
Explore the hierarchy and related codes for this industry
| NAICS Code | Industry Title |
|---|---|
| 449110 | Furniture Retailers |
| 449121 | Floor Covering Retailers |
| 449122 | Window Treatment Retailers |
| 449129 | All Other Home Furnishings Retailers |
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