NAICS 7114 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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Related NAICS Codes for NAICS 7114
Click on any NAICS code to explore that specific industry within NAICS 7114
| NAICS Code | Industry Title |
|---|---|
| 71141 | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures |
| NAICS Code | Industry Title |
|---|---|
| 711410 | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures |
What is NAICS 7114
NAICS code 7114 covers businesses engaged in representing and managing the careers and business affairs of artists, athletes, entertainers, and other public figures. This sector includes agents and managers who facilitate contract negotiations, endorsements, appearances, and promotional activities. These businesses serve as intermediaries between their clients and third parties such as event organizers, advertisers, and media companies, ensuring the clients' interests are protected and optimized. Government agencies may contract with these service providers to secure specialized talent for public events, awareness campaigns, or official ceremonies that require professional representation and coordination. The expertise of agents and managers helps streamline engagements and ensures compliance with contractual and legal requirements.
Breakdown for NAICS 7114
- Represents and manages careers of artists, athletes, entertainers, and public figures.
- Includes contract negotiation, endorsement facilitation, and appearance scheduling.
- Engages with event organizers, advertisers, and media on behalf of clients.
- Supports government agencies in public events, outreach, and promotional activities.
- Small businesses often dominate with specialized client management expertise.
- Subject to ethical standards and confidentiality requirements in government contracts.
Included Activities for NAICS 7114
- Negotiating contracts for performances, endorsements, and appearances.
- Coordinating public engagements and promotional events.
- Managing client schedules and business affairs.
- Liaising between clients and government agencies or third parties.
- Ensuring compliance with contractual and legal obligations.
- Advising clients on career development and branding.
- Arranging travel and logistics for public appearances.
- Facilitating media and publicity opportunities.
Business Types for NAICS 7114
- Talent management agencies
- Sports agencies and athlete representatives
- Entertainment management firms
- Individual agents and personal managers
- Public relations firms specializing in public figures
- Small businesses with specialized client rosters
Government Buyers for NAICS 7114
Federal, state, and local government agencies often procure services from agents and managers under NAICS 7114 for activities like cultural events, public service announcements, and outreach programs involving high-profile individuals. Agencies such as the Department of Defense, Department of State, and various public affairs offices may require talent representation to facilitate participation of entertainers, athletes, or experts in government-sponsored initiatives. These services are critical when government entities seek to engage public figures who can elevate messaging, draw public attention, or represent the agency at ceremonial functions or international events.
Contract Types & Procurement for NAICS 7114
Contracts under NAICS 7114 commonly include fixed-price and time-and-materials agreements, often awarded through competitive bidding or sole-source procurement when unique talent representation is required. Indefinite delivery/indefinite quantity (IDIQ) contracts may also be used for ongoing management services. Contract values vary widely depending on the prominence of the client, scope of services, and event scale, ranging from tens of thousands to several million dollars. Government buyers emphasize clear deliverables, confidentiality, compliance with ethical standards, and timely coordination in contract performance.
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