NAICS 81219 - Other Personal Care Services

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What is NAICS 81219

NAICS code 81219 covers establishments primarily engaged in providing a variety of personal care services excluding hair, nail, facial, or nonpermanent makeup services. This industry includes businesses focused on enhancing personal wellness, appearance, and hygiene through specialized services such as day spas, tanning salons, tattoo parlors, and hair removal salons. These services support individuals’ personal grooming and health maintenance in a non-medical context. Government agencies may contract for these services to offer wellness programs for employees, support community health initiatives, or provide amenities at government facilities and military installations.

Industry Classification for NAICS 81219

This industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, or nonpermanent makeup services).

Illustrative Examples:

  • Day spas
  • Depilatory or electrolysis (i.e., hair removal) salons
  • Permanent makeup salons
  • Ear piercing services
  • Steam baths
  • Hair replacement (except by offices of physicians) or weaving services
  • Tanning salons
  • Tattoo parlors
  • Non-medical diet and weight reducing centers

Breakdown for NAICS 81219

  • Includes personal care services excluding hair, nail, facial, and nonpermanent makeup services.
  • Covers establishments like day spas, tattoo parlors, and tanning salons.
  • Typical contract sizes vary from small service agreements to multi-year wellness program contracts.
  • Government contracting often focuses on wellness and morale support for military and public health sectors.
  • Procurement methods include competitive bidding, RFPs, and small business set-asides.
  • Growth driven by increasing emphasis on holistic wellness and non-invasive treatments.

Included Activities for NAICS 81219

  • Providing day spa services including massages and relaxation therapies.
  • Offering hair removal services through depilatory or electrolysis methods.
  • Administering permanent makeup and tattoo services.
  • Operating tanning salons for controlled UV exposure.
  • Performing ear piercing services.
  • Managing non-medical diet and weight reduction programs.
  • Providing steam bath and sauna services.
  • Offering hair replacement and weaving services (non-medical).

Business Types for NAICS 81219

  • Day spas and wellness centers.
  • Electrolysis and hair removal salons.
  • Tattoo parlors and permanent makeup studios.
  • Tanning salons.
  • Non-medical diet and weight reduction centers.
  • Facilities offering steam baths and similar therapies.

Government Buyers for NAICS 81219

Government buyers for NAICS 81219 services typically include military departments, veterans affairs, public health agencies, and correctional institutions. These agencies procure personal care services to promote wellness, morale, and quality of life among service members, veterans, and incarcerated populations. Additionally, government contracting offices may acquire these services to enhance workplace wellness programs or to provide specialized services in federally operated wellness centers and community outreach programs.

Contract Types & Procurement for NAICS 81219

Contracts under NAICS 81219 commonly use fixed-price and indefinite delivery/indefinite quantity (IDIQ) arrangements, with procurement methods including competitive bidding, requests for proposals (RFPs), and small business set-asides. Contract values vary widely depending on the scope, ranging from small service contracts for facility-based personal care services to larger multi-year agreements supporting wellness programs. Blanket purchase agreements (BPAs) and task orders are also typical for recurring or as-needed personal care services.

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