NAICS 81211 - Hair, Nail, and Skin Care Services

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What is NAICS 81211

NAICS code 81211 covers establishments primarily engaged in providing personal care services related to hair, nails, and skin. This sector includes businesses that offer hair styling, cutting, and coloring services; nail care such as manicures and pedicures; as well as skin treatments including facials and makeup application (excluding permanent makeup). These services are often delivered by licensed professionals such as cosmetologists, barbers, and estheticians in salons or specialized studios. Government agencies contract for these services to ensure the well-being and grooming of personnel, support community programs, and maintain standards of appearance in various institutional settings. The industry combines personal service with health and hygiene considerations, making it essential in both public and private sectors.

Industry Classification for NAICS 81211

This industry comprises establishments primarily engaged in one or more of the following: (1) providing hair care services; (2) providing nail care services; and (3) providing facials or applying makeup (except permanent makeup).

Illustrative Examples:

  • Barber shops
  • Hair stylist shops
  • Beauty salons
  • Nail salons
  • Cosmetology salons

Breakdown for NAICS 81211

  • Includes establishments providing hair cutting, styling, and coloring services.
  • Encompasses nail care services such as manicures and pedicures.
  • Covers skin care treatments including facials and non-permanent makeup application.
  • Applies to salons, barber shops, and cosmetology service providers.
  • Relevant for government contracts supporting military, correctional, and healthcare facilities.
  • Subject to licensing and health regulation compliance standards.

Included Activities for NAICS 81211

  • Haircutting, styling, and coloring services.
  • Manicure and pedicure nail care treatments.
  • Facial skin care and cleansing treatments.
  • Makeup application for special events and daily wear.
  • Providing grooming services within institutional settings.
  • Performing scalp and hair treatments.
  • Advising clients on hair and skin care products.
  • Maintaining sanitation and hygiene standards in service delivery.

Business Types for NAICS 81211

  • Beauty salons
  • Barber shops
  • Nail salons
  • Cosmetology salons
  • Mobile personal care service providers
  • Community rehabilitation centers offering grooming services

Government Buyers for NAICS 81211

Government agencies that typically procure hair, nail, and skin care services include military branches, correctional facilities, veteran affairs hospitals, and public health institutions. These agencies require such services to maintain hygiene and morale among service members, inmates, and patients. Additionally, agencies involved in workforce development or community rehabilitation programs may contract these services to support vocational training or social reintegration efforts. Contracts often address needs for routine grooming, special events, or therapeutic skin care treatments within government facilities or designated community centers.

Contract Types & Procurement for NAICS 81211

Contracts for NAICS 81211 services are often awarded through simplified acquisition procedures, firm-fixed-price contracts, or indefinite delivery/indefinite quantity (IDIQ) contracts depending on the scope and duration of the service. Procurement methods frequently include competitive bidding via requests for proposals (RFPs) or invitations for bids (IFBs). Contract values can range from small-scale service agreements for single facilities to larger, multi-site contracts supporting regional or national agency requirements. Blanket purchase agreements (BPAs) may also be used to streamline recurring service needs. Timely service delivery, professional licensing, and compliance with health regulations are common contract performance criteria.

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