NAICS 54189 - Other Services Related to Advertising
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Related NAICS Codes for NAICS 54189
Click on any NAICS code to explore that specific industry within NAICS 54189
| NAICS Code | Industry Title |
|---|---|
| 541890 | Other Services Related to Advertising |
What is NAICS 54189
NAICS code 54189 covers Other Services Related to Advertising, a sector that includes specialized advertising services not classified elsewhere. This industry encompasses businesses that provide support and supplementary activities to advertising campaigns, such as media buying, placement, promotional material distribution, and other advertising-related services. Companies operating in this sector often complement traditional advertising by offering targeted, innovative solutions that help clients reach their audiences effectively. Government agencies contract for these services to enhance public awareness, promote government programs, and ensure effective communication with stakeholders through strategic advertising support.
Breakdown for NAICS 54189
- Includes specialized services supporting advertising campaigns not classified in other NAICS codes.
- Focuses on complementary advertising activities such as media buying and promotional distribution.
- Applies to businesses providing strategic support for government and commercial advertising efforts.
- Typical small business size standard is $16.5 million in average annual receipts.
- Projects range from short-term campaigns to long-term multi-year contracts.
Included Activities for NAICS 54189
- Media buying and placement across various platforms.
- Distribution of promotional materials and advertising collateral.
- Coordination and management of advertising campaigns.
- Analysis and reporting on advertising effectiveness.
- Supporting digital advertising initiatives.
- Consulting on advertising strategy and compliance.
- Target audience identification and segmentation.
- Vendor coordination and advertising logistics.
Business Types for NAICS 54189
- Media buying agencies
- Advertising support firms
- Promotional distribution companies
- Marketing consulting firms
- Digital advertising specialists
- Advertising campaign management firms
Government Buyers for NAICS 54189
Government agencies such as the Department of Defense, Health and Human Services, and the General Services Administration commonly procure services under NAICS 54189. These agencies require specialized advertising services to support public information campaigns, recruit personnel, promote health initiatives, and disseminate critical information. Effective advertising support helps these organizations maximize outreach impact while ensuring compliance with federal regulations and messaging consistency across multiple media platforms.
Contract Types & Procurement for NAICS 54189
Contracts under NAICS 54189 typically include firm-fixed-price, cost-reimbursement, and indefinite-delivery/indefinite-quantity (IDIQ) arrangements. Procurement methods often involve competitive bidding, simplified acquisitions, and task-order contracts. Contract values can range from small, short-term projects to multi-million dollar multi-year agreements, depending on the scale and complexity of the advertising support services required. Agencies value contractors who can demonstrate flexibility and expertise in diverse media channels and campaign strategies.
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